If you are considering marketing yourself via videos, you have a serious decision to make as regards the portal of your marketing strategy. YouTube, Dailymotion and Vimeo are the major players that you must consider between. Though all three options are good, an analysis of YouTube vs dailymotion vs vimeo will help you pick the portal that would best suit your purposes.
1: Content:
The first factor to be analyzed on YouTube vs dailymotion vs vimeo is the content each specializes in. YouTube more popularly contains entertaining videos that include various genres. Vimeo is a more closed community that predominantly sees videos uploaded by artists showcasing their talent; it is more creative than when compared to YouTube. Dailymotion on the other hand has a fair mix of both, though it tends to follow the trend of YouTube more.
2: Purpose:
The second factor to be analyzed on YouTube vs dailymotion vs vimeo is the purpose of uploading your videos. It is known that YouTube has the highest number of viewers amongst the three. It is the second largest used as a search engine after Google. If the purpose of your video is SEO generation and spreading the word to the greatest number YouTube is a must for you. On the other hand if you are looking to go a bit professional and get noticed amongst the right crowd like other artists, Vimeo is something that you must be on. Dailymotion on the other hand goes unnoticed by producers and if you are looking to post content that is questionable in terms of copyright, you will find others with your intentions on this platform.
3: Quality:
The third factor to be analyzed on YouTube vs dailymotion vs vimeo is the quality of the content. On YouTube, the quality of the content is solely dependent on the maker of the video as YouTube offers very few tools to edit content. The same can be said for Dailymotion. On the other hand, Vimeo is quite professional with the quality of content that can be put up over there. The platform itself offers you tools to enhance your videos. The advanced and pro versions offer you more options.
4: User Experience:
The fourth factor to be analyzed on YouTube vs dailymotion vs vimeo is the user feedback. YouTue, though banks heavily on user popularity, it does has user friendly features like enlarged screen, skipping the ad after a few seconds and so on. However, users have found Vimeo to be better in this regard. Vimeo is much easier to navigate and you have an option to skip the advertisements. Dailymotion is easy to navigate and has a very few advertisements.
With the knowledge as to what platform offers what, it is much easier as a potential user to narrow down to what best would suit your purpose. Posting on multiple platforms is also a very good option.
