A number of cosmetics brands today do not actually manufacture their own products. Instead, these are outsourced to contract manufacturing skin cosmetics firms. The practice is followed by big corporations as well as small businesses.
There are many advantages of outsourcing production. It allows them to use their resources judiciously, diversify without making additional investments and use the expertise of established manufacturers. It is also one of the most effective methods of manufacturing cosmetics.
If you are planning to hire a contract manufacturing firm, you must take this decision carefully. To help you, here are some questions you can ask a potential candidate for more clarity:
Do you have your own cosmetic brand?
This is not really a negative. Many contract manufacturing firms have their product line. Many start their life as a cosmetics company and decide to offer their expertise and premises for some extra revenue. It’s a win-win situation for all. They get a steady revenue stream and you get a manufacturer.
If they have a cosmetic brand, it is actually a positive. It means they understand the market, what works and what does not. They will also be more conscious of the standards that must be maintained.
Do you have expertise in my product?
Cosmetics manufacturing is not a one-size-fit-all. Within the market there are different segments — Ayurvedic, herbal, anti-ageing or conventional chemical cosmetics. Some manufacturers may have expertise in one area and none in another. For instance, if you are looking for an Ayurvedic line, you may not want to start with a firm that only makes conventional chemical products.
Can you help with my product development?
Many contract manufacturing skin cosmetics firms also a host of other services. Firms that already have a production facility often use their other facilities to increase their revenue. One of the important facilities is product development. For small firms, this becomes a perfect opportunity. They can cut down on heavy investments in R&D while using the manufacturer’s expertise in cosmetics.
Can I see your manufacturing unit?
Insist on visiting the manufacturing unit. After all, your own products will be made in those premises. The factory premises should look clean and busy. Talk to the supervisor. Find out how the process takes place. Don’t hesitate to ask questions.
How will you ensure quality control?
This is very important. Although your liability in manufacturing is reduced when you outsource it, the product sold under your brand is your responsibility. A poor quality product will reflect on your own brand. Quality control must be maintained at every step of the manufacturing process.
Find out about the measures taken during the manufacturing and packaging process. If the product is sensitive to temperature and light, care has to be taken even during the transportation as well. How are these measures implemented and carried out? Is there constant supervision? Do not hesitate to clear any doubts.
What customization can you offer me?
One of the advantages of contract manufacturing skin cosmetics over private label manufacturing is the control it offers the buyer. But this arrangement is as per the convenience of both parties. Some manufacturers offer greater control to their buyers.
Some buyers want complete customization, while may ask for only small changes. Some will work with any given formulations. You can choose colors, packaging designs and other particulars. All these factors will add up to make the final product.
What packaging solutions do you have?
Packaging is very important in cosmetics manufacturing. Even a small tweak can make all the difference in the sales figure. From flip lids to spray bottle cosmetics and personal care products require innovative packing. The tacky or cheap simply does not work here.
You have to look for packaging that uses only excellent material. This means top grade plastic or glass. You also have to look for innovative solutions that stand out. So, find out the kind of packaging. You also have to make sure that the packaging will include the branding, including labeling of the product. You may also want customized package that goes beyond the branding.
How long have you worked in this field?
An experienced manufacturer has a deeper understanding of the industry, its rules and regulations. For start-up organizations, the experience can be a learning experience as they try and navigate this fiercely competitive field.
