Content marketing by definition is a marketing strategy that involves creating and sharing material online. Content such as blogs, videos, and articles can become tools to provide brand awareness. The advantage of content marketing is that any content can become promotional without explicitly or directly endorsing a product.
Since a lot of people do social media, businesses use content marketing primarily for three reasons. For us to better understand what these three reasons are, let us take BdotAdot5 and the videos he makes as an example. BdotAdot5 or Brandon Armstrong is an amateur basketball player who likes to make videos and imitate NBA superstars.
Reason #1 – Attract Attention
BdotAdot5 videos typically show Brandon Armstrong in a funny way when he imitates NBA players’ moves. Brandon tends to exaggerate those moves, to make them look ridiculous and fun for the viewers. A lot of people like the NBA. BdotAdot capitalizes on this and makes funny videos to attract attention.
Reason #2 – Expanding to others
His videos put a lot of smiles even to those who don’t know how to play basketball. BdotAdot5 grows his viewership to others because of his antics. Chances are, when someone likes his videos, viewers tend to share them because of the laughs they get from watching him.
Reason #3 – Increasing Brand Awareness
Viewers may not notice at first, but in every video that Brandon Armstrong or BdotAdot5 does, he wears Nike shoes. Not only that, he uses a Spalding ball for his funny shots and moves. What people fail to recognize is that this is a way for them to see Nike and Spalding products in a new and different way.
The real meaning of content marketing is displayed here. BdotAdot5 videos do not mention any products by Nike or Spalding, but they are still shown and used. Although content marketing is intended to promote something, the video shows almost no mention of the product it aims to promote
The Do’s and Don’ts
The world of business is comparable to a jungle that’s full of wild animals that will capitalize on any advantage they can get with their paws. Whether it’s through sales or any other type of marketing strategy, competition is fierce and near-comparable to being cut throat. Social Media only makes it more complicated. You’ll have more chances to gather an audience, but you’ll also encounter rivals and competition.
Being a new player into the world of survival and triumph, it’s always good to know what to do and not to do. For the seasoned veteran, it’s also important to not slack off and let your guard down. In the world of SEO, where change is constant, it’s easy to get knocked off and lose a lot of opportunities.
SEO or Search Engine Optimization is a process which aims to increase the quality and quantity of website traffic. An increase of both quantity and quality for traffic is only possible if a website has good visibility on line. Search engines such as google, have sophisticated algorithms that help keep track of what websites practice good SEO.
If a website plays by the rules, its rank can slowly increase, provided it creates useful and relevant content. If a website is found to use blackhat methods, Google will heavily penalize it by pushing it back further into the results page. To keep you on the advantage, Here are some useful do’s and don’ts to help you:
Do Produce the Best Possible Content
One thing to keep your competitors at bay is to generate high-quality content. High-quality content ensures that you have an edge over the others because it attracts a lot of potential clients. Wise content creators know the broad parameters to create the best articles online.
An alternative is that a lot of people can easily do guest posting services and produce top-notch articles, and hiring excellent content creators can prove to be very profitable when the time comes. The best content has a sizable quantity to it. If you’re a writer, then it’s best to know that most blog owners prefer articles to have a thousand words or more. To make your writing easier, you can use a word count tool to help monitor your word count.
Don’t just Randomly Put out Content
When you plan on releasing content, make sure that you have a suitable niche for your audience. There’s no use in creating content that pertains to food and gourmet recipes when your audience is all about interior designing. Social Media is a wide place for people to gather, make sure you have the right audience first.
Being an expert in your niche can also help you a lot. BdotAdot5 for example, is an excellent basketball player in real life. As he creates content, he makes sure that he knows what he’s talking about, and that is basketball.
Do Diversify, Make it Hard for Them to Catch Up
Content is fast evolving. Make it hard for the competition to catch up to your progress and expand the content that you’re creating. Content can be made up of articles, infographics, videos, sound clips, etc. Always find out what people search for and use it to your advantage.
Don’t be Lenient, Monitor Backlink Profiles
It is crucial for an owner to oversee his or her own website’s backlink profiles. This check is to prevent any negative attacks towards your progress. It’s also good to provide a watch on your competitor’s changes in the links that they’re trying to build.
Do plan your Keyword strategies
Having the best blogger outreach platform is indeed a great tool for achieving good results. However, having one isn’t enough for a successful run towards SEO greatness. You also have to be careful in planning the use of keywords in your content. A lot of people just don’t learn from the past and still fall trap into practices they believe can help their cause.
In reality, methods such as keyword stuffing, click bait, and spamming are doing more harm than good to a well planned SEO campaign.
Takeaway
The world of Content marketing is indeed a jungle with a lot of cut-throat competition. With the availability of several social media platforms, a well planned seo and content marketing strategy can fail and lose an enormous opportunity or it can flourish and can become viral and SEO friendly and gather tons of attention.
This fact is also the reason why a lot of individuals continue to create interesting content despite being labeled by some as “corny” or “weird.” BdotAdot5 is wise because of how he masterfully uses content marketing as an effective tool in making his viewers recognize him, how he expands viewership to others, and how he endorses the products he uses discreetly. Don’t let your accolades get in the way of your success. Always be open to change and trends that come with the nature of this business. Keeping up to pace with these new ideas and methods ensure that your company or business stays put in the long run.
