You put all your energy into attracting visitors to your website. However, if your website is not relevant enough to your visitors, they will bounce away. A Silo structure is as necessary as any other SEO strategy. From the colors you choose to the way you navigate your website visitors on your website, there are various elements to a silo structure.

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With the development of the Google Algorithm and decreasing span of attention of people, it has become paramount for websites to be exact and relevant, helping people with what they are looking for seamlessly. Google focuses highly on relevancy and the way you present your website. The more categorized you are, the greater your chances to rank higher. The question that many may ask is, how does one build a silo structure? Well, that’s what we are going to look into through this article.

What is a Silo Structure in SEO?

Imagine a book without any titles, chapters, subheadings but tens of pages of content. There is no organization, no distinction between the beginning or end, and no relationship between the title of the book and content. Would you read that book? Now, imagine the same for a website. The meaning of silo structure is something similar to a structure of a book. 

• A silo structure is a straightforward method of arranging pages and content in accordance with the theme, relevancy, keyword, and various similar factors of a website. 
• Using a silo structure, you allow the user with a seamless interaction with your website. Finding relevant content from a mist of tens of pages becomes easy when you understand silo structure and implement it on your website.  
• From an e-commerce website with a few products to a multiple-page website, every online site requires a silo structure seo into their website for constant and sustainable growth. 
• Google and other search engines also appreciate a well-organized website. The changes of search engine crawlers indexing your website and categorizing it methodically also increase with a streamlined silo structure. 
• You can manually create a silo structure seo via a flow chart depicting the way the entire website is going to look. A blueprint, if you may. This means, your home page to necessary primary pages and then subpages with relevant content.

How to build a website with silo architecture? 

Various elements combine to become a well-oiled website silo structure. If you are someone who is starting into their journey of creating your first website. Here are some things you can keep in mind. 

• Begin by listing down all the pages you need on your website. This can range from your home page to product pages, blog, contact page, and more. 
• Pick a theme that you think would fit the overall essence of your website. For example, a theme for a beauty product store will be different from a clothing store. 
• You should also draw out a chat that starts from the first page, i.e your home page, followed by all the primary pages or URLs. For example — if you sell men’s clothing. Your primary category pages or URLs can be top wear and bottom wear. On this category page, you can further add specific pages like shirts, t-shirts in top-wear, jeans, chinos, and trousers in bottom wear. This is just one way of arranging your URLs. 
• Next, make sure your theme is constant throughout the website. From the fonts to colors, the button, UI, and UX, everything has to be constant. In other words, the visitor should not feel disconnected from the website if he shifts from one page to the other. 
• Create a list of keywords relevant to your website and products and group them. This way you will have an even better understanding of how you want to arrange the content on various pages. Make a list of thr most relevant keywords. 
• Every page has to be relevant to the keyword. So, a shirts page can have several options of shirts but not T-shirts. Even the title and content on the page should talk about shirts and most trousers or chinos. 
• Directory silo is another way you can quickly and physically combine similar content and URLs into one group to make categorized silo structures. 

In many cases, for websites that don’t follow a physical silo structure, a virtual silo can be implemented. The virtual silo is more to do with content and its arrangement in a manner that search engines quickly recognize its theme and relevancy and group them accordingly. Using a cross-linking structure, virtual silos can develop new categories based on content type and group them. Every page in a virtual silo connects to the landing page of a specific category and similar pages belonging to the same theme. 

How Silo Structures Boost Website SEO? 

Using a silo structure, you can gain a competitive edge over various websites with no organization of content. Remember, at the end of the day, search engines want to understand and group content effortlessly in order to help the user with the right kind of content at the right time. 

• The user finds information easy to access and stays on your website for long, reducing the bounce rate and informing search engines that people find your content interesting
• Indexing all the website pages and categorizing them in tailored groups becomes easy for crawlers. You too get a thoroughly indexed website by search engines. So, the probability of your pages ranking higher increases. 
• Because you are organized, your chances of landing higher on the SERP increase. 
• Accessibility of your website increases with a properly themed website silo structure. 
• Gaining organic reach is not an easy feat, but if you have a structured website, the competition narrows down, and rather than crawling slowly, you begin to move fast into the race to the top. 

Increase Your Website Sales and Ranking with Silo Architecture

Yes, you head it right. You can increase website sales with a silo structure. Silo structure allows you to capitalize on quality leads. If you have an organized website, the people who visit get the information they want and are more likely to take action. For example — If your chinos page is categorized and follows all silo structure seo norms like internal linking to the main category page, relevant keyword, and content, it will rank higher on SERP. People who visit your website will have a preconceived notion to buy chinos. Once they scroll through your website and find all the types of chinos, they can quickly make a decision. However, if your chino URL lands on your home page, the visitor might lose interest and bounce. 

Website silo architecture is paramount for a business, blog, or any other form of a website. The more focused and tailored your content presentation is on the website, the more traffic and leads you to generate. Remember, always do thorough keyword research to gather all the relevant keywords. Group keywords into relevant categories and don’t forget to use internal linking to enhance your website navigation. Stick to a theme. In addition to silo structure, other elements or SEO, including on-page, off-page, and technical aspects should be followed to build a comprehensive, search engine, and visitor-friendly website.