Brand awareness is a concept that is crucial for every business owner, marketer, and entrepreneur to understand. If you’re unfamiliar with the term, keep reading to learn what brand awareness is and why it’s important to businesses large and small.
What Is Brand Awareness?
As the name suggests, brand awareness describes the level of recognition that a customer has for a product or business. When consumers remember and associate your brand with certain products or services, you’ve achieved a prominent level of brand awareness. For example, large companies like Amazon have huge levels of brand awareness due to being a household name across the country. This concept is also what helps individual brands stand out from the competition and generate more sales.
Why Brand Awareness Matters
Building brand awareness is crucial to the success of your business. Many aspects of your business play a role in increasing brand awareness, such as marketing and promotions, to secure more customers. Creating a brand that customers recognize and trust is key to turning first-time customers into returning customers. All your efforts to increase brand awareness ultimately lead to more sales and engagement for your business.
How To Increase Brand Awareness
One of the top sources of brand awareness is word of mouth. Customers’ friends and family become aware through recommendations, which organically increase brand awareness. So how do you get customers talking about your business in the first place? One way to accomplish this directly is to establish a referral program for your business. When customers “refer a friend” to your business, reward both the customer and their friend with a discount or other reward. This benefits all parties involved and gives your customers an incentive to spread the word about your business.
You can also try implementing innovative marketing strategies such as customizing promotional merchandise. Items like embroidered hats can help increase brand awareness naturally just by having customers wear and display your products. Promotional merchandise acts as a miniature mobile billboard to display your logo to everyone your customers encounter.
Do you now have a better idea of what brand awareness is and why it’s so important to businesses everywhere? If your business needs some help getting more customers through your door or to your website, consider focusing your efforts on building awareness to gain trust and more engagement with your customers.
