Effective Web Design Elements
If you have underestimated the need for a good web design for thriving your business, you are wrong. It will help if you understand why that is important for your business to grow.
Elements of web design is your business’s first impression for about 95 per cent of a visitor’s first impression. Excellent web design is a proven way of boosting sales. Therefore, you should not fall behind in crafting an impressive web design for your website.
Another way to look at your website is as a salesperson for your business at work round the clock. You want your salesperson to reflect on your business. And that is what precisely your website does.
Therefore, you should not fall behind in getting an excellent design for your website. And the following are the crucial elements of modern web design:
An Appealing Color Palette
Colour usage is a crucial factor in modern web design. A strong colour palette creates a strong appeal for your website to attract visitors. You need to maintain consistency in all aspects of your website so that it gets brand recognition.
It will help if you define the primary and secondary colours that will enable you to have more room to work while creating new website elements.
But it would help if you took care to limit the number of colours you incorporate in your website as too many colours will make your website visually distracting. It will help if you opt for two to three significant colours. With a simple colour scheme, you can ease visitors to focus, and that is why you see minimal colour combinations in modern website designs.
More White Space
White space does not mean space with white colour. It means the empty space to act as a buffer for the page elements, such as the sidebar, margins, etc.
An overcrowded website poses a difficulty for visitors to direct their attention to the pages. When you design your website with ample white space, it makes your website easily readable and organized. At the same time, it will also ease visitors to navigate their way around the pages. Empty spaces give excellent user experience for visitors.
Relevant Calls-to-Action
The fundamental intent of incorporating modern design to your website is to convert visitors into customers. It forms a link to connect with people interested in your content, products, and services.
It will help if you incorporate relevant calls-to-action (CTA) on your website, like free downloadable e-books, email subscription forms, whitepapers, free product forms, free consultations, or similar invites.
If you strategically incorporate great CTAs on your website, there are ample chances of the visitors leaving behind their contact information, like email, phone number, etc. As such, you can subsequently follow them up to convert them into customers.
You need to make sure that you include relevant CTAs in strategic places throughout your website, like at the end of blog posts, in the sidebars, and on your resources page, etc.
Clean Back-end Coding
The functionality of your website is a crucial element to consider. It is needless to say that there is actual coding behind every website that makes it work. As such, your website developer should be skilled and experienced in the nitty-gritty of coding websites. They need to know the right way to code so that the website functions flawlessly and quickly loads so that visitors can navigate easily. It will enable you to convert leads into customers.
Search Engine Results
Search Engine Optimization (SEO) is an essential factor to consider while designing your website. It goes without saying that if you do not make serious SEO efforts, you will remain invisible in search engine results, taking a toll on your business.
You need to know several website design elements can significantly improve your search engine rankings.
Although you can see many of such elements, many of them appear in the back-end coding of your website pages and posts. Stuff like meta tags, heading tags, and other HTML elements can work together to put your website on the top of search engine results.
Design for the User First
You need to take much care to design your website to ease visitors in their navigation. While you need to do things that are good for search engine optimization, it is also equally important to focus on the visitors’ experience. Your website should be user friendly so that it enhances the visitor experience.
Speed Optimization
You should seriously consider increasing the speed of your website. Today, people expect websites to load quickly, and they hate slow websites. Studies show that people nowadays prefer websites to load within three seconds. Or else they tend to go away from the website. Therefore, you need to implement the appropriate techniques to improve web page speed so that visitors do not think negatively about your brand.
Mobile Responsive Design
You need to bear in mind that mobile accounts for around 52 per cent of all web traffic. And nowadays, Google prioritizes websites that are designed for mobiles. As such, you should not fall behind in optimizing your website for mobiles.
Conclusion
You now know what to do for designing your website in such a way that it not only creates a great user experience but also improves its functionality substantially. With the tips outlined in this article, you can have the best design for your website that will enable you to attract new visitors, generate leads, and convert prospects into customers.
