Today, e-commerce companies are working hard to thrive, remain efficient, and stay competitive. Usually, the top priority is improving the customer experience. If you are in the e-commerce sector, you may wonder what online marketing trends are hot today and what will help ensure your ongoing success in the future. Along with planning your marketing budget, it is necessary to know the top trends in this industry. Keep reading to find out what these are and how you can use them for your own business’s success.
The Use of Mobile Devices
The whole market runs on mobile devices today. Every consumer is on their smartphones and tablets. This means that you have to take steps to reach this segment of the market. One option is pay-per-click marketing. This is a huge investment but can help you get ahead in this competitive industry. In fact, mobile e-commerce is something that virtually all online retailers are using – especially those with huge success.
Voice Search
It doesn’t matter if someone is at home, in the office, or in the car; voice technology is being used. Google has recently released new guidelines that should be used by e-commerce retailers. Put simply, now is the time for you to begin optimizing your content to meet voice search demands. Try adding voice-enabled buttons to your page. This is going to help you capture the attention and potentially business of a much larger audience. If you want to stay ahead of the competition, this is a technology trend you cannot afford to ignore.
You can use this technology as a part of your SEO strategy. This is done by using phrases and words that will be used during a voice search. With this technology, people who are talking on their phones can find relevant results that actually meet the need they have. As the popularity of Google voice continues to rise, it is essential that your business not only understand this trend but embrace it as part of your bigger marketing strategy.
Consumer Awareness
When you engage in the top e-commerce marketing trends, your business’s online sales will grow significantly. This can result in increased spending on marketing services. With this in mind, your business can never miss two things or forget about including consumer loyalty and awareness. Building a brand online is not just about posting quality content. You have to provide transparent and trustworthy content, as well. Approximately one-third of all people who shop online would switch to a different brand if the one they went to previously did not provide a high level of transparency required. You should ensure that consumer awareness is a significant part of your communication and marketing plan. You can take the step to educate your consumers about the services or products you offer, along with overall performance. With an effective consumer awareness plan in place, you can ensure superior customer engagement.
User Experience
Another upcoming trend in the realm of e-commerce marketing is User Experience or UX. Offering personalized web content should be at the top of the list for your marketing team.
As times continue to change, you must take steps to personalize the UX and improve the overall user experience. There are several ways you can do this. For example, you can offer an easy and fast checkout experience, wow the client with your amazing customer service, offer easy to understand navigation, competitive prices, and fast shipping.
Customer Experience
You have to take steps to ensure your website is targeting each unique individual. You should ensure that a potential buyer can see the information most relevant to their needs. Take time to reduce the number of steps needed to check out. The more steps there are, the more likely the customer will bounce away before completing their purchase. Also, be sure to keep your fees and prices transparent. If a customer notices a sudden or last-minute change in their cart, this will be annoying and may result in the loss of the sale.
Consider adding user-generated content to your website. Your customers are going to be thrilled to see that you are using their photos. This also provides you with proof that real people are enjoying the products you sell. In the long run, this will help convince more people to purchase them and keep them coming back.
The Buying Experience
You should take steps to personalize your webpage and deliver your visitors the most relevant products. To do this, consider a few data points, including geographical location, search queries, purchase history, shopping cart, and social behavior. Be sure to add it all to a quality CRM – customer relationship management program. To use these, you will need to implement a few buying tools, including SMS, on-site chat, loyalty programs, emails, messenger, and order status updates. You should make it, so someone – even if it is a bot – engages with customers while shopping and answering any questions they have. This will encourage them to finish the checkout process.
Shopping Experience
Once you choose a product and send it to the cart, you need to optimize the checkout page. Some online businesses focus so much on the front end that they overlook the checkout experience. Ensure that you have a smooth, seamless process that will ensure the checkout is successful and easy.
Using the Latest Trends to Encourage More Success
When it comes to e-commerce marketing trends, there are more than a few things to think about. Take some time to review the information here and make sure you have followed all the latest trends to keep your customers engaged and ready to buy. Doing so will help ensure your business is successful and that your customers complete the checkout process. Remember, there are more than a few things that may go wrong along the way, so keeping up with the information above will help ensure a higher rate of successful purchases. Being informed is the best way to ensure that your e-commerce site meets your customer’s needs and that you are giving them the best possible experience.
