A high percentage of people judge a business’s credibility by its website. But that shouldn’t come as a surprise to you since you are in the beauty business. Whether you sell makeup products, hair products, run a salon or spa you know that looks matter, and if your website is not looking the part and doesn’t offer a good user experience then you might be turning potential clients away. Online marketing can be a hefty task that requires a lot of effort and a strategic approach. Many business owners in the field of beauty might find it difficult and overwhelming to handle the duties of their work and their site’s marketing at the same time. To ease this process we will give you some tips that you can use to increase the number of visitors to your beauty website and improve your conversion rate.
Start a Blog
As a business owner and someone who has skill and knowledge in the field of beauty you have a million things to talk about. Experts at Team-X, a local SEO company Melbourne say that over 70% of people on the internet read blogs in their fields of interest regularly. Now you can understand why a good blog can be such a powerful tool in attracting potential clients to your website. Not only does it help you establish yourself as a prominent and knowledgeable figure in your niche but it helps you rank higher for the keywords and phrases that are important for you in the beauty business. A good blog lets you:
- Pique interest in your products or services by writing about them in an indirect manner
- Internally link to your other pages which can help increase dwell time(the time that goes by when a user clicks on a search result to the moment they go back to the results page) and this will Improve your site’s ranking within search engines
- Implement social media and email marketing campaigns
- Build a following from people that are actually interested in your content and come back regularly to read your blog
SEO!!
Okay so let’s say you have the most amazing content in the world, but are enough people seeing it? Does your beauty website show up on the first page of Google search results when people search for terms related to your business?
If you don’t have a positive answer for these questions then continue reading. Not only you have to make sure your site is among the search results but you should also make sure it’s at the top of the list. So, when a user searches for something like “best lipstick deals for Black Friday” or “gel and foaming cleansers” your site will be one of the top 3 results. This is extremely important because a big percentage of clicks go to the top 3 results and most people don’t even move past the first page of Google search results. Here are some of the things you can do to improve your SEO and boost your site’s traffic:
- Finding and removing pages with bad performance or broken links, since they can have a negative effect on your ranking.
- Make sure you are paying attention to your on-page SEO by including things such as keywords in your URL, internal links on all your pages, External links on all your pages and keyword in title tag and meta description.
- Make your site mobile-friendly. Since a high percentage of all internet traffic is coming through mobile devices it’s imperative that your beauty site is responsive so you don’t lose any of potential visitors
- Improve your loading speed by optimizing your code, reducing the size of your files and images and minifying your CSS and JS. This is important because websites that take too long to load tend to turn visitors.
- Track your competitors’ keywords to find out how they’re going about doing their SEO and what methods and strategies are working for them. You can then implement those strategies on your own website.
- Prioritize your off-page SEO and work towards earning more quality backlinks. The more quality backlinks a website has the better it will rank in Google and that will lead to more traffic coming to your website.
Be Active on Social Media Sites
I don’t think at this point the importance of social media in online marketing is a secret, but I want to talk about it a little in this article just because of how crucial it is. Over 75% of people are more likely to purchase from a brand that they follow on social media compared to the ones they don’t. So your target audience is very likely to use social media to interact with your brand and that is something you should use to your advantage. By consistently posting about your products and services and interacting with your audience it can make them interested to visit your website. You can share active coupon codes, special deals and even posts about your latest blog to intrigue them and lead them to your site.
