Building inbound links is essential to render an SEO strategy successful. But, you are likely to face challenges while making the links.
While building inbound links, you might get tempted to spam blog comment sections to get their backlinks. Avoid it. It is not effective.
The best thing to do is, you should learn the best practices of generating inbound links.
What are Inbound Links?
Inbound links are also called backlinks, which are one of the off-page SEO tactics. You can generate links on other websites that direct the readers to your site with backlinks. The reader receiving the link refers to such a link as a backlink.
With the suitable backlinks, you can get the following two benefits for your websites:
Get Referral Traffic
When readers click on such a link, they get directed to your website. So, your website gets traffic, known as referral traffic.
Higher Search Engine Ranks for Your Website
When your website gets referral traffic, it will rank higher in search engine results. It happens because search engines regard your website as an authority on a particular subject. As a result, the more backlinks you earn from high-quality, high-authority sites, the higher your website will rank in search engine results pages (SERPs).
Remember that an excellent inbound link will come from an authoritative website. And that will be with a natural anchor text, which is hyperlinked.
One of getting inbound links is hiring an SEO agency to run effective content campaigns to grab people’s attention.
Inbound Link Building: the Best Practices
What will make your task of inbound link building easier is implementing an effective strategy. So, proceed along with the following steps:
Publish Blogs With Great Content
When you publish blogs with relevant, valuable and engaging content, people will want to link to your website. Therefore, it has been seen that it is one of the most effective in generating inbound links.
Ensure that you publish content relevant to your industry to create value for readers. When readers see value in your content, they are likely to feel the urge to link it.
Link to Other Blogs
Blogs are social tools. So, the more you link to other blogs consistently, the more is the probability of other bloggers linking to your website.
Understandably, you cannot cover everything about everything on your blog. As such, it will help if you use the resources available on the web to make your blog’s experience better and more rewarding for your readers.
Publish Guest Blog Posts
Publish guest posts with valuable content. As a result, you are likely to see readers who like your guest posts giving you an inbound link in the post.
With quality guest posting, you can promote your expertise and earn quality inbound links.
There is no need to address someone while writing a guest blog. Instead, you can write blogs with original content on topics relevant to your industry. During the first few days, you should avoid writing beyond your niche. And, once you become comfortable, you can write on any relevant topics.
Build Relationships With Influencers
You should build relationships with influencers to help you promote your business offerings better. As a result, people are more likely to trust you.
Expert roundups can be an effective way to build relationships with influencers. However, experts roundups may not get you a lot of inbound links or leads right away. But, when you build relationships with influencers, you are likely to get solid backlinks from authoritative sources over time.
After people contribute to your roundup, you can reach out to them to ask about a guest post opportunity on their websites.
Compose Newsjack Posts
A good way of attracting readers’ attention is by publishing Newsjack posts. And that means you leverage the popularity of a news story to project your sales and marketing success. For example, if you are the first blogger to comment on a news event, you are likely to rise to the top of the SERPs due to the freshness component of Google’s algorithm. After that, you are likely to see others linking your content, helping you get inbound links.
Write Case Studies
Another way is to write case studies about your most valuable clients. Then, when you project a good image of your clients in your case studies, they are likely to link to your site.
But, you have to choose the clients wisely. So, ensure that you choose clients with the best performance and understand your business offerings well.
You should not fail to gather the correct information about your clients as that will help you structure your case study attractively and comprehensively.
Publish Blogs About Your Research
If you do any research, ensure that you write a blog about your research findings. After collecting data and analysing them, you should publish blogs on your findings on high authority sites. As a result, you will likely see people linking to your website.
Create Templates
Templates are some things that people like to link to other websites. So, create templates that can ease people’s jobs. For example, a designer can create a downloadable business card templates library. And people are likely to link them to other websites.
Moreover, bookmarkable content usually elicits many inbound links.
Create Infographics
Creating and publishing compelling infographics is a great way to get inbound links. When you post such infographics, you will likely see people linking back to you as the source.
Importantly, ensure that you mention the reference sources in your infographic. It will increase the likelihood of getting inbound links. Also, do not forget to make the embed code for your infographic easily accessible.
Have Some Funny Stuff
Nothing spreads as fast as the fun stuff. Write some funny jokes related to your industry. You will gain the advantage of people linking to your website.
What you can do is, you can publish a funny meme, a short video, or a tweet. But be careful as that might hurt the sentiments of your audience. So, study your audience first to ensure they do not regard such fun as offensive content.
Conclusion
So, it will not be correct to regard inbound link building as a challenging affair. Instead, you need to proceed along a systematic path to get inbound links for your website.
