Potato is an important cash crop used globally. India ranks 3rd as the world’s largest producer of potato. Apart from whole potatoes, there are also some value-added potato products in the market. The potato processing business has gained a great interest all over the world, and it is gaining more and more interest recently in our country.
The demand keeps on increasing in the following years because of the demand for these processed food products in the urban areas. The increase in the recent fast food outlets also affects the increasing demand in our country.
An individual can start a business with a minimum capital start-up. Additionally, you can start a potato processing business with a two way set up. The first way is to start a business only with one product, and it only requires a small capital investment. The second way is to start a business with multiple products, and it requires a large working area and capital.
Different Potato based Products to Eat
Potato based products have a growing demand in our country. Among the other potato-based products, the main products are French fries, Potato chips, Potato dried slice, Potato flour, Potato powder, and Potato starch.
Tips for setting up a Potato Processing Business
There are various things that are needed to set up a Potato Processing Industry, these are:
1. Analyzing the Market Potential
The important thing is to analyze the business plan before starting a business. The demand for potato chips has growing demand, especially in Asian countries. The taste of these products makes the customers afford it again and again. As the demand keeps on increasing, the idea to set up a potato manufacturing business is the right plan.
2. Investment and Planning Project
Potato Processing Business is a medium-range business type. So, there is only a need for small capital investment to start-up a business. The capital has to be spent as per the plan beforehand. The investment plans and the projects to develop the business is the best way of starting up a business.
3. Potato Chips Machinery
Setting up chips making machinery requires some machines and a room to do it. The room needs to be in the size of 300-400 square feet to establish machinery. The basic machines that are found in machinery are the potato peeling machine, flavoring machine, automated potato slicer, deep frying machine, and potato chips drier machine.
4. The Process of Making Potato Chips
The chips making process is simple, but, it depends upon the size and flavor of the chips that make it exceptional. The potatoes should be cleaned well and put on a peeling machine and then in the potato slicer. Afterward, the flavoring is done by the flavoring machine, and then it is deeply fried, and chips are made.
5. License Required
The license needed for starting up a business is:
- GST(good service tax)
- MSME(udhyod adhaar)
- FSSI registration
- Brand registrations
6. Selling and Marketing
Marketing is the main step in selling your products like chips in both the rural and urban areas. The simple way is to contact a local distributor and make them sell the chips for you by giving them a commission. Nowadays, promoting the chips on social media is the best-suited way to improve tour potato business in urban areas. Because advertising in social media doesn’t cost you any penny from your pocket.
