A new trend has been set for a few years as the style or trend of marketing or shopping has shift. Even as online retail sales endure to shoot up with the e-commerce industry predictable to bit Rs. 216 billion or $3.5 billion in the present fiscal, the sector has recently come under fire with both producers and consumers inquisitive the reliability of warranties for online purchases and the significance of this. This is a very sensitive issue and required proper attention for every consumer.
Indian e-commerce trade has a eccentric story to relate. The nascent sector, rendering to inquiry firm PwC, produced at nearly 55 per cent CAGR over 2009-2013 and the growth endures to be equally imposing this fiscal too. With the establishment of the new government at the center many things have been changing especially in the commerce sector.
Investor sureness has amplified, and the e-tailers have received antagonistic backing. Sandeep Ladda, India Technology leader at PwC mentioned to IANS, as observed in a press release.
“High value product categories have also received acceptance on online channel and will contribute significantly in shaping the size of the online market. In this all-rosy picture, India retains its tag of price sensitivity.”
Ladda says that “In my opinion that a marginal difference for even a high-value item can change consumer preference. But the problem is only marginal in case of low-value goods.”
This accusation on reliability makes a huge risk on all the Investment and the effort that has been put in to set his journey to motion. When it comes to low-valued goods, the story could be much dissimilar and the “attachment” towards warranty may not unavoidably be there. During a press release Ladda claimed that:
“In fact it could be that the only “warranty” that the consumers could likely think of at the time of booking the order for these low value goods is whether he would be able to return the goods in case the piece delivered is damaged/doesn’t work and probably not beyond this point”But for high-priced stuffs, a considerable unit of consumers is warranty profound.
“Some consumers are indeed cognizant of the fact that warranty on such high valued goods could be an issue and unless the price difference is very high, they would like to act cautiously,” according to the authorities.
International brands have time and over avowed that some of the goods, if bought online, are not qualified for a warranty. This can be a blow back for them. However, the third party online seller disputes a warranty in some instances.
Considering a case as the warranty is not honored by the manufacturer and the buyer has to be content with only a sellers’ warranty in its place of an original manufacturer’s warranty.
The company issues the answer by saying:
“There have been no concrete steps by the government to address warranty issues. Laws regulating e-commerce – globally as well as in India – are still evolving and lack clarity.”
Conferring to consultancy firm Gartner, India’s e-commerce market will reach Rs 371 billion in 2015, a 70 per cent upsurge over the predictable 2014 profits of Rs. 216 billion. However, primeval laws will endure to be in place.
