A Complete Guide: Complete On-Page Local SEO Checklist For 2020

When it comes to increasing your business ROI, you should keep in mind that on-page SEO is considered to be the most imperative element. That’s right, search engines nowadays is no longer a Q&A platform. The search engine has enhanced its algorithm so that digital marketers, business owners, and SEO experts can get the most benefit out of it.

In this article, we’ve managed to compile a profound on-page SEO checklist. From techniques to tutorials, templates, and helpful tips for bloggers, you will be able to find each and everything right here.

What Exactly Is On-Page SEO?

Before we dive into the main topic, it is vital that you know what on-page SEO is all about. Well, in simple words, on-page SEO is the process of optimizing your website or blog pages with the goal of ranking them higher on search engines such as Google and Bing.

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On-page SEO involves factors such as website structure, quality of the code, visual and textual content, and user-friendliness. Most of these factors might sound alien to you, but by the time you finish reading this article, you’ll know what we’re talking about. Make sure to complete the site audit before you jump into the on-page SEO.

On-Page SEO Techniques

Below are some of the most basic yet vital on-page SEO techniques and factors that the search engines use to determine which content ought to appear at the top of the SERP.

So, keep reading until the end of this post to learn more about the crucial factors of on-page local SEO that you need to look out for.

Page Title (H1 Tags):

Keep in mind that H1 tags or the main heading of the pages are one of the most significant factors of on-page SEO. That’s true, the title tag is the first thing of your website that the search engines crawl for. Then they determine the context of the page.

This is why experts suggest that your title ought to be eye-catching and it needs to be unique.

SEO Friendly URLs:

You might know that every website on the internet has a unique URL, right? Think of it as your house address, there can’t be the same addresses of two houses, right?

However, when it comes to your website’s URL, you need to make sure that it is not only unique but short and easy to read. Also, the URL needs to include the primary keyword of your page.

Mesmeric Meta-Description:

Think of the Meta descriptions as small snippets of text that describes the content of the pages on the result pages. This truly helps you stand out among others.

Keep in mind that your Meta descriptions need to be within the 928px width limit. Anything above this limit will not be shown on the SERP. So, when writing a Meta description, you need to be concise yet descriptive.

Header Tags And Subheadings:

If you want your users to get a good experience. It is vital that you include subheadings in your content. Doing this will not only help you in creating a good looking page but also help you in placing keywords more efficiently.

Trust us, people nowadays do not have a good attention span. So, the subheadings serve as a roadmap that helps them find what they’re looking for.

Keyword Placement Is Important:

As we’ve mentioned above, you should consider placing your keyword in your URL. But that’s not enough. You should place your primary keyword within 100 words of your content, in the subheadings, and also in the Meta description.

Placing the primary and helping keywords on the page will help the search engines understand what the page is all about.

So, it is better that you use them 2 or 3 times naturally. Don’t get carried away with them as this could result in keyword stuffing and search engines do not like such practices. Here’s a list of keyword research tools that might be helpful for your keyword research.

UI/UX Should Be Good:

A good UI/UX experience is what will help you gain and retain the attention of prospective customers. Let’s suppose, will you stay on a bland website for more than a couple of seconds? Of course not.

There are a lot of factors that contribute to a good user experience. Some of them are:

Content Readability
All Links Ought To Work
Improved Loading Speed
Responsive Design

Place Internal Links Wisely:

Internal links are links that connect different pages or blogs within your website. The web-crawlers also use the links to transfer from one page to another and also discover new pages. This is why it is vital that you include internal links on your websites.

Remember to use relevant and descriptive anchor texts for your internal links. For further details on the internal link, you can get help from the SEO checklist template as well.

Get External Links Too:

Getting external links from different high-authority websites is a good choice. This will help you in increasing the credibility of your own page. Trust us, this is the most important factor for the on-page local SEO checklist for blogs in 2020 as well.

Whenever a user clicks on the external links, make sure that it opens in a new tab. This is because you want your webpage to be opened even though the users are on the outbound link.

Image Optimization:

Placing images on your website isn’t the only thing that you need to do. All the images on your website need to be optimized as well. The Alt image tag will help you in optimizing the images. They’re used to describe the image to the search engines.

Video Optimization Is Important:

Similar to image optimization, you also need to focus on the videos that you post on your website. Engaging videos will only increase the dwell time of your page.

So, make sure that the title of the video is concise, engaging, and it should include the keyword. And don’t forget to add a description of the video.

Website Needs To Be Indexed:

Once you are done with everything that is mentioned above, it is time that you get your website indexed too. Until or unless your website is crawl-able and indexed, you will not be getting traffic.

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