Mobile technology has been rapidly evolving in the ecommerce industry due to the increased demand for mobile-based shopping that offers an exceptional user experience. Mobile apps developed for Ecommerce business helps in building a strong customer base and providing a seamless online shopping experience to users.
Mobile apps are crucial for ecommerce businesses to stay ahead of their competitors. Mobile apps are the way to elevate the online brand presence as people are more inclined towards using mobile phones and handheld devices. Online shopping with mobile applications is at the fingertips of users, they get access to millions of products by simply logging through their touch ids.
There are numerous advantages of developing a mobile app for an e-commerce store, including a faster purchasing procedure, lower costs, simple payment methods, price comparison, safety and security, inexpensive shopping, improved customer experience, and much more. Implementing mobile apps with the latest and trending mobile features can help in increasing the revenue, sale, and ROI of the ecommerce business. Today the estimated revenue rate generated by mobile ecommerce is around $3.5 trillion.
Why an ecommerce business must develop mobile apps?
Now let’s see why mobile apps are crucial for an ecommerce store and how they will revolutionize the future of the ecommerce industry.
- Better customer engagement
Mobile applications are the best way to engage with your customers by providing a personalized shopping experience based on their wish list, search history, and products that they’ve recently purchased. Personalization helps in providing recommendations, suggestions, and offers to customers that may seem interesting to the customers. The more personalized the shopping experience, the more engagement, and interest your customers will show in your business. Amazon is one of the most popular ecommerce stores that have built a mobile application called Amazon mobile LLC to connect better with their customers.
- Quick and fast service
Customers value speed and response, and a mobile application is the most convenient, quick, and fast way to connect with customers. Customers get frustrated when they’ve to wait hours and hours to have access to the services and products they want. They desire a simple, quick, and easy method of communication that connects them to the company. Unlike a website or other source, where the registration and sign-up process takes time, a mobile app employs a user’s face and thumb impression to gain access to their services. They can maintain track of their orders, records, and previous information. Furthermore, companies can request and gather a large amount of customer feedback.
- Reduced Cart Abandonment
Around 70% of customers leave their shopping cart empty-handed without purchasing anything. And this can bring a huge loss to the ecommerce business. There are many reasons why customers leave their shopping carts including lengthy account creation processes, high shipping costs, and fewer payment options. All this creates a bad impact on the customers and they easily get disappointed and frustrated with your store. To overcome this problem, create a significant mobile app with an optimized and minimalistic checkout process by cutting out the unnecessary fields in the form and adding only relevant information fields. Moreover, including a wide range of online payment options in your mobile app can help customers to pay securely and easily.
- Higher customer loyalty
An ecommerce business must enhance customer loyalty to retain clients, which will lead to an increased rate of loyal customers providing more value to your business. To establish consumer trust and confidence, every organization must adapt and integrate loyalty programs in their mobile apps. Every business must provide rapid rewards, promotions, discounts, or bonuses through their mobile apps that build a strong connection of customers with your business. Encourage social sharing by including social buttons in your mobile apps that allow users to share their personal stories.
- Latest and advanced technology
Integrating advanced technology like artificial intelligence and augmented reality into your ecommerce mobile app can take your business to a top-notch level. Chatbots powered by artificial intelligence (AI) that are embedded into an ecommerce website assist visitors with simple product inquiries, queries, and information. Visitors can engage in text or text-to-speech conversations with chatbots. They display appropriate discounts and offers, as well as store user data for subsequent study. It aids business owners in learning more about their clients and updating their user experience design accordingly.
Augmented reality, on the other hand, allows users to buy and explore things in a 3D environment. Augmented reality is being used by several ecommerce stores to provide a better user experience for their clients. Before purchasing a product, the user can view it in 3D to see how it looks in real life. Airbnb, for example, uses AR to allow customers to experience a rental before making a reservation. In an ecommerce mobile app, AR is simply a try-before-you-buy method that allows visitors to check out products without having to go to a store.
- Strengthening brand with feedbacks
Customer feedbacks are the best way to strengthen your brand by introducing different methods of capturing feedbacks in your ecommerce mobile app. Feedback helps in making improvements and changes by uniquely catering to the customer’s needs and requirements. Further enhancement can be made to the mobile application by gaining insights about your business through surveys, questionnaires, and ratings. The two most common method of capturing customers’ feedback is by creating widgets and rating my app promo. Widgets are the way to achieve open-ended responses about a specific element of your brand. Integrating widgets is quite easy, you can add them on the home screen or lock screen of your ecommerce mobile app. Moreover, to build a good reputation on the app store, you can add the option of rate my app in your mobile app. Customers will rate your app that will help your ecommerce store to appear as a top-rated app on the google play store.
- Higher revenue and increased order value
The main benefit of developing a mobile app for ecommerce business is that it gives higher conversion rates as compared to websites which result in increased revenue and ROI. The amazing features of mobile app like push notifications, one-click ordering, and easy transactions helps in gaining higher revenue.
The feature of push notification notifies the customer about new and exciting discounts, special offers, sales, and their favorite items restocked updates. The mobile app stores the shipping and order details that permit customers to place an order and proceed to the checkout process with just a one-click order option. Moreover, the ecommerce mobile app utilizes the features of a user device such as camera, location, microphones, and GPS to provide a much easier and convenient shopping experience to its users. Integrating these features not only provides a seamless shopping experience but also increases the order value and revenue of an ecommerce store.
Final Words
Every Ecommerce business needs a mobile application to get one step closer to success. Adding new features to your mobile app that solves a consumer problem will not only help you to grow your business, but will also improve the user experience. You have more control over your business and can engage with more clients through mobile applications. Customers are more likely to interact with a functional mobile application that saves time and effort. It’s expected that the upcoming wide scale of mobile applications will replace the desktop and web versions of ecommerce business.
