Nothing beats a fine cup of tea in the evening with a pleasant company or a favorite book. Starting from a medicinal drink, tea has passed through a lot of phases and has reached to us as a drink of love and joy.
It dates back to Southwest China during the Shang dynasty as a medicinal drink, then to Chinese Tang dynasty as a recreational drink and then to Europe during the 16th century. It became a fashionable drink in the 17th century and the cultivation of tea plant spread to other East Asian countries.
It is the most consumed drink globally and most liked by the people of every age and gender. It gave rise to a lot of manufacturers who introduced different flavors and types of tea and thus we ended up with the struggle of choosing the right tea for ourselves. It seemed impossible to find the right tea until the custom boxes have taken over the responsibility to provide the solution.
Custom boxes!
The boxes that are modified in terms of shapes, sizes, and design that represent the brand and create a significant distinction among the countless tea brands.
Customization had given absolute control in the hands of the companies to create their own tea packaging and also made it challenging to come up with something unique.
The struggle!
What is a criterion of an effective and amazing packaging?
There are no rules and limitations when it comes to packaging unless it is effectively conveying the message behind the brand and fulfill these needs;
- Protection
- Attention grabbing
- Self-marketing
- Cost-effective
So, what is the struggle?
It is all about understanding.
Let’s get to create an amazing tea packaging box to see what it takes.
- Understand your needs
- Easy and one step at a time!
- What if someone asks you who you are and what is your name?
- Visit Here Your packaging must tell people who you are and what is it that you are offering to your customers.
Some companies sell presentation, some prefer to sell sustainability, others focus on the packaging and some are more brand-oriented. Different priorities demand different packaging elements.
Understand your audience
If you are not sure about your destination you cannot survive the journey.
Understand and study your audience.
- Who they are?
- What do they like, their preferences, inclinations?
- Are they more trends following or product-oriented?
Such information will give you a clear picture of what you are going to target.
Tea is a posh product and it is important to know the psyche and thoughts of the customers regarding their tea.
Customization
Well, here is the fun part. When the homework is well done there is no difficulty and confusion in creating your boxes for tea.
- Start with the material
Tea has been considered a healing drink and it is important to maintain the essence of it with cardboard or kraft paper packaging that is highly health and eco-friendly yet high end that creates the worth of the brand.
Cardboard packaging gives your product what it needs;
- Protection
- Intact freshness
- Quality boxes
- Sustainability
- Shapes
Packing boxes are the face of the brand. They depict the image of the company, tells about its worth, effort, and professionalism or else you can pack your product and slam it on customers’ face.
Go for the shapes that are distinctive and original as customization is free from all the limitation and give you the shape you speak of, like;
- Window cut out boxes
- Sleeve boxes
- Compartment boxes
- Origami boxes
- Slip open lid boxes
- Bottom die-cut opening box
- Slid out opening box
- Cylindrical boxes
What else? Ideas are countless, be creative and imaginative with the shapes that go with the product.
- Create an identity
Now comes the exciting part, designing!
First of all, do not take it as a task. Designing defines the extent of your imagination.
To make an impact on the customers and create a strong packaging or brand identity, go for the designs that are relevant to the product and the brand. For instance, there are different types of tea, like;
- Black tea
- Green tea
- Oolong tea
- White tea
Depending on the type and use of tea go for the designs that give the more clear idea of the product as it becomes easy for the customers to make a better purchase?
Use designs and imagery instead of the prolonged descriptions to create more attractive packaging as vintage tea box with custom logo or symbols instantly grab the attention of the customers as it takes them back in time.
- Do not forget the touch of luxury
Customization is a vast field. It gives an overall packaging experience with style, quality, sustainability, and cost-effectiveness.
Think about lamination in glossy or matte to enhance the appearance of the boxes along with the quality and strength.
Properly planned packaging and wisely chosen material with other customization techniques give the most affordable and premium packaging, especially in wholesale.
