Advertising is a versatile tool for any business. One can easily bring some variations in a way that promotes their brand. However, the number of choices doesn’t always help. It’s about choosing the right tool where every competition is also doing the same.
It’s not something that you achieve by coincidence. Especially considering the number of competitors, you need to promote yourself the right way. So, here is an analysis of the main points of difference between indoor and outdoor advertising.
But before that, let’s learn what exactly do both these forms of promotion consist of.
- As the name suggests, outdoor advertising includes the boards, whether printed or digital, out in the open.
- Indoor advertising, on the other hand, includes all those promotional tools used under a roof.
Points of Difference
Let’s understand the primary points of difference for both of these tools.
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Hardware
It’s apparent that whatever you see inside and outside a roof will have a different hardware. The size and shape of billboards, signage, etc. differ significantly to attract people and make it feasible to advertise in different conditions.
To elaborate further, the requirements for indoor and outdoor advertising are different. More robust material is required to withstand a more extreme environment in the outdoor. Whereas, we can compromise on rigidity for indoor advertising.
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Different Objectives
Brands who advertise in Safeway and such popular supermarkets try to attract a specific set of audience. There’s always a target audience in mind before one opts for a certain advertising tool. The first objective of any advertising tool is to make people aware of the brand, product, service, or whatever can be marketed. The aim is to convey a very precise and compelling message.
Considering the outdoor advertising board, it might be possible to convey this message to a more significant number of people. However, the message might not be as personal as that in the indoor form. Another difference is the specificity of the message. The indoor form conveys a more specific message.
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Accessibility Difference
What is accessibility according to you? It’s the way people interact with the board representing your brand. The accessibility and interactivity with your board in indoor and outdoor conditions are different. Generally, the indoor form has a better interactive capability as the user is directly concerned with it. Whereas, in outdoor form, interactivity is not expected in plenty because the message doesn’t get too personal. It’s to cater to a higher number of people.
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The Type of Audience
As mentioned above, indoor and outdoor advertising cater to a different set of audience. One message might be compelling for one set and not equally relatable to the other. The outdoor advertising board has a higher chance of competing with a competitor’s board. That, along with the noisy nature of the outer environment, we can easily say that outdoor advertising focuses more on the audience who unintentionally concentrate on your board.
On the flip side, indoor advertising is more specific and free from the disturbances outside. It’s for the people who willingly enter a store and analyze the content carefully. So, the environment has a huge influence on a message to be displayed on a board.
With these four essential points of difference, you can analyze your audience and figure out the perfect message and the channel of conveyance.
