With the growing trend of online shopping, people nowadays prefer to buy everything online, be it clothes, electronic items, or anything. The reason is growing propensity is the hassle-free process of product purchasing – home delivery is another exciting reason that attracts the majority of individuals. With the growing mobile phone users, businesses nowadays focus on E-Commerce App Development rather than just dependent on a mobile-responsive website.
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With the soaring competition and zero margins for error, e-commerce enterprises have to optimize their apps to generate greater amounts of revenue in totality.
While we are going to discuss some of the ways you can do so, it’s very important to focus on the way your e-commerce app functions. And it’s not just about the look and feel, it’s about how it can be optimized in ways that make consumer’s journey from window shopping to placing an order easier than ever.
For that, you need to ensure that your mobile app is built right, and the best way to ensure that an e-commerce app is built just the way you want it, a custom app design agency is what you should go for. Not only do they code the app in the most prolific of manner, but it is also tailor-made according to customer’s behaviors.
Let’s look at some ways through which you can meticulously increase your E-Commerce App Development in the right ways.
User Transition from Mobile Web to Mobile App:
When a user visits your website on the mobile browser or finds something of interest on social media, s/he visits your website. There, a smart banner or ribbon can be placed which would help a lot in ways unimaginable. Not only does it redirect to the designated app store, but once the app is downloaded, the users can be directly redirected to the product and service they were looking for. This really optimizes the user experience.
User Transition from Desktop to Mobile App via SMS:
It is often said that desktop is no longer a lucrative source of traffic but that’s not the truth. Many users still visit an e-commerce website on their PCs and Laptops and the best way to encourage app downloads is to provide an option where the users can enter their mobile number, through which they can get a download link via SMS.
It’s perfect for lead generation too. Offering discounts, promotional offers, and referral bonuses in exchange for app downloads, are the best ways to encourage users to download link.
Deep Linked Emails that lead to the App:
Do you know what a turn down it is when a user opens up an e-commerce email and gets redirected to the mobile website? That’s where a lot of potential customers get lost. The best thing to do is to redirect them to the app store with the help of deep links, which again, can lead to the same offer/product that they were looking for in the email.
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Referrals:
This has got to be the oldest and the most effective trick in the book. App download link referrals can escalate its reach astronomically in exchange for small discounts and offers. It is a frugal user’s dream to get extra savings!
When it comes to optimizing a mobile app that gets more sales, it is important to follow these small steps that go a long way. The e-commerce industry is thriving but it belongs to those who thrive and develop alongside it.
