Promoting a new product can be difficult for small businesses. If you’re struggling to build interest in some of your new product releases, start using these tips to promote a new product to your customers.
Build Interest on Social Media
A common misconception about social media is that it’s only useful for business that takes place online. However, social media is a powerful tool for both online and physical businesses. One way that retailers can take advantage of social media is by promoting their new products and services. You can slowly build interest in new product releases by sharing countdown posts that hint at a new product coming soon. You can even attract new followers, as customers will be curious about your product drops and follow along for the release.
Host a Contest or Giveaway
Once you have officially released your new product, use your social media following to promote even more excitement surrounding it. Consider hosting a giveaway or contest featuring your new product on social media. Contests and giveaways are also terrific ways to promote your products and educate your followers on your inventory. The lucky winner of your contest and even some of the applicants may be more likely to continue following and shopping with your business even after the contest is over.
Include It in Your Newsletter
If your business sends out a regular newsletter, whether in print or digitally, be sure to include your new product releases in your newsletter. This is the perfect way to spread the word to your target audience you know will be interested in your products. This update will let customers know they should head into your store soon to check out your new products.
Display It Front and Center
When you want to bring attention to a specific product, make sure you have the right product displays. Consider placing your new product in your storefront window or at the entrance to your store. Window displays are effective for grabbing passing customers’ attention and drawing it to your product. You could also situate your product near your point of sale (POS) system to encourage customers to make an impulse purchase near the checkout.
Introduce It With a Special Promotion
Finally, if you’re having trouble increasing customer engagement with social media giveaways and updates, you could also try building interest with a special promotion. Consider introducing your new product alongside a special promotion. For example, even including a small discount on your new product or across your entire store could direct customers to your new product release.
Now that you know how to promote a new product to your customers, you just need to use these tips effectively and plan your product releases accordingly. Soon, you’ll have a line out of your retail store’s door on your upcoming product release day.
