Whether it is a small business or a big business, all marketers uses Google Adwords, SEO, social media and email digital marketing ways to boost the awareness of their brand and lead generation. And each of them has a price.
As you talk about brand awareness or build brand reputation then for this lead generation is very important. And for this, you need to stimulating and capturing interest of audience in terms of products or service to develop a sales pipeline. In terms of Digital Marketing Agency, landing pages are another best way for lead generation.
Yes, these pages allow you to take the prospects that you attract to your website and convert them into leads. But it is only possible when your landing pages are well-optimized. And to do this there are a lot of things that you need to consider such as:
- Make your offer clear.
- Simplify your landing page.
- Try contrasting colors.
- Keep the important part above the fold.
- Use scarcity techniques.
If you want that people visiting on your website and make a purchase then determine their needs and requirement about your products and services are very necessary. Now, most of you think about how you can well-optimized your landing pages?
Here are 6 simple ways to optimize your site for lead generation:
Always write attractive and clear headlines:
The handing line of a landing page is very important because it represents what you are offering to your visitors. So, to attract the customers towards your website and convert them into the lead, a clear and attractive headline is necessary. It helps the audience to clear the value proposition for your business. Moreover, when people know about you and your services and objectives they automatically start visiting on your website and purchase.
Stop the use of CAPTCHA:
Most of the marketers make use of captcha on their landing pages but it is the biggest problem in decreasing the leads and brand reputation. So, stop using captcha on landing pages because it creates a fraction between the processes of conversions. It decreases visitor interest and seems like time wasted. Moreover, due to this most visitors leave your page and move to another one.
Switch to Social proof:
Generally, for converting the conversions trust is very important. Most people like to purchase products from companies that are reliable or trustworthy. And for building trust, you can make use of social proof by adding social logos, customer logos, visible your contact number, live chat option on your landing page. It does not only help to convert the conversion but also to enhance brand trust.
Offer great offers and special discounts:
Well, at this time nobody wants to give out their personal information for free. And it is very hard to collect the information by asking the audience about what is your name, address, and contact number. So, to increase the lead generation and get the information you must have to create a landing page with special offers and prizes. These offers are related to your product like eBooks, informational documents, assessment, etc. If you want to add something else to engage more and more people you can running a contest and generate several numbers of leads within a fraction of time.
Simplify the Designs of landing pages:
Another best way to convert more conversions is by simplifying the designs of landing pages. Yes, in terms of SEO Agency Sunshine Coast, confusing designs are distracting and overwhelming. And when the visitor visits on your page they are unable to find out how to use the page and where to look and get information. So, simplify the design of landing pages you can make use of different landing pages with multiple uses of heading tags, make use of small and great text content. All these things boost the look for page and convert into a professional look. Moreover, it also builds trust and customers like to visit on your page.
Make your page SEO friendly:
Another important part of landing pages is the URL. The title of the page along with the URL path is weighed heavily. And it is very essential to consider that the chief source of most leads is still searching. To generate more leads, optimizing your landing page with Google search algorithm such as keep the page sort, keep the keyword –centric, and make use of the long-tail format. Moreover, through this, you can optimize your landing page for make it professionally better and convert more conversions.
