How To Increase Organic Traffic
As soon as you are done with your app, now it’s time to make it online. The app you developed can give business and generate revenue. After you uploaded your app on the app store, people should be using it but this is the point where the trouble begins. There can be multiple issues with the app that hinders to download your app. So this is now your duty to market your app and grow your business with the app.
Your app can generate revenue when it grows user engagement and downloads. To increase the number of downloads and user engagement, you need traffic on your app. You need to implement some strategies to increase organic traffic on your app.
So here we will talk about some strategies, but before that let’s understand what is organic traffic and how the app store functions.
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What is Organic Traffic?
Organic traffic is the term used to define traffic on your app coming from unpaid advertising. without any paid advertising, search engine ranks your website or app and people click on it. When a user searches on the search engine, it shows 10 different results on the SERP page which has both paid and unpaid results. So same as here on the app store, you need to improve your app store ranking to increase downloads and traffic on your app.
There are two methods for optimization; ASO and SEO. Both methods are similar to achieve the overall goal of increasing downloads of your app and ranking of your website. The Healthcare app development company ranks high with organic traffic. ASO is more effective than SEO because people mostly download your app once they see it. So here we give you some strategies that will help you to increase organic traffic on your app:
1.Design an attractive Icon and Upgrade it Frequently
As we all heard already the first impression is the last impression so here it is your app when the first time a user sees your app, your app icon should be attractive enough to induce downloads. The icon should be eye-catching and attention-grabbing. Your app reflects your business, work, service, and company name so design your app keeping all of this in mind. You can go to a healthcare app development company.
2. Conduct in-depth Keyword Research
Do keyword research and find keywords that your target audience uses frequently. Use those keywords in your title and meta description. Optimize your app page properly so that it may appear on the top results of the app store. Keyword optimization and competition analysis will help you to pitch to the right audience at the right time and place.
3. Create Screenshots
You can take screenshots of your app inside structure and procedures. Try to use screenshots that will help users to explore the app and follow the required steps. The screenshots will increase user engagement and visibility. It will also help you to gain the trust of users. You can also include videos explaining the features and benefits of the app. Screenshots and videos will help you to generate traffic and user engagement.
4. Nail the Title & Description
Use the keywords in the title and description of your app. The title means the identity of your app. So the title should be unique, brief, and easy to remember. The App store provides character limits up to 225 characters for the app name. So choose wisely and appropriately. Your app description should be distinct and to the point. You can tell readers about your app features, workflow, and important information in the description section.
5. Better Rating and Reviews
When it comes to downloading your app, people always check your app ratings and reviews. Keep your reviews positives so it ensures people. Also, ask your audience to rate the app. No one will download your app if your app doesn’t have any reviews and ratings. People have different priorities but still, reviews impact a lot.
Better reviews and ratings help you to rank on the app store and generate revenue for your business. Never go for buying fake reviews and ratings because the app store can suspend your account. Ask your audience to give you genuine reviews and ratings.
Conclusion
Generating traffic for your app may be hectic work but if you use the above steps, it would be easy for you to rank on the app store and generate traffic. Many users find new apps on the app store so always optimize your app by proper keyword research. Through proper keyword research, you can pitch your target audience. If you stick to all the above steps, you will get the traffic on your app with time.
Always updating your app so the user doesn’t find any difficulty within your app. Update your app from the user’s perspective and ease. Your app can generate revenue multiple times as users download your app. So try to make your app customer-centric and user-oriented.
