Every marketer must have heard about Click Through Rates (CTR). What most of them don’t know is “how to increase them?” So, in light of the importance of Click Through Rates (CTR) in your everyday business activities, I’ve explained 3 things you should do to increase CTR:
- Ad extensions: Ad extensions let you provide other information that you might miss when you mention it in your advertising message. Several ad extensions available allow you to separate the information accordingly such as a call extension to drive calls to your business, and review extension to show user reviews, etc. Here is an article describing the extensions of the ads.
- Re-marketing Audiences: Re-marketing is a way to reconnect with users who have previously visited your website. By collecting data on these users, using platforms such as Facebook or Google, you can place targeted ads to a given audience while visiting other websites. Re-marketing also involves the use of e-mails to communicate with previous customers.
- Themed Keywords: Of course, researching thousands of keywords and structuring them into hundreds of closely-themed ad classes, each with personalized advertising and landing pages, is by no means easy. This will take a tremendous amount of time, energy and commitment, not to mention the several hours of keyword and search query review, ad community expansion and ad copy testing once the keywords are live. Themed keywords have a high CTR and are always cheaper than their short-tailed competitors.
Conclusion:
CTR are extremely important for every aspect of your online presence. To achieve the best results, you need to look at each element individually and understand who your customers are what they want, and what’s keeping them from getting it to raise the game.
Read: How Much is a Google Pay-Per-Click Campaign?
If you’d like to know more ways on how to increase CTR, then Check out our NX3 Corp’s services and feel free to contact us or leave any questions you have in the comment box below.
