If you are preparing to launch your SEO campaign for your website, this article is just the right one for you. You must know that you cannot implement SEO techniques straightway. It would be best to do a few things beforehand, such as keyword research, optimizing title tags and meta tags, and creating optimized content.
Then, what is the next step? It would help if you implemented effective SEO techniques to enhance organic visibility and grow organic traffic for your website.
Here, we discuss the following powerful SEO techniques to supercharge your website’s performance:
Discover the Best Performing Pages of Your Competitors’ Website
Make efforts to understand more about your competitors’ SEO strategy. It will help you to outperform them in the SEO arena.
When you study, you can figure out what is working for your competitors’ websites on SERPs. You can gain the necessary inputs to analyze in the best possible way to understand why their approaches are working.
You can use the insight to formulate an even better strategy for your website. As the starting point, you can look at the best-performing pages of your competitors’ websites. In this way, you can develop an idea about their traffic source and what drives the traffic.
When you analyze your competitors’ top pages, you can get significant insights, like content or keyword gaps, link gaps, ways to improve your existing content, and keyword cannibalization. In what ways will you find the best competitors’ pages? There are SEO tools to use which helps to simplify the various SEO tasks.
All you need to do is, enter the URL of one of your competitors. The tool will show you the site’s organic traffic and an overview of performance. But, there is more to discover. So, open the ‘Pages’ tab and sort by traffic to see which pages are organically performing the best on the domain. It is a simple but impactful way to find out the pages driving the most traffic to the competing websites. Use the insight to figure out the factors behind the pages’ performance and how you can strategize to deviate some traffic to your website.
The tool will also show you the list of competing domains, the number of common keywords, and estimated traffic.
Perform Keyword Gap Analysis
Creating new content and optimizing existing content is usually the main focus for the formulation of a content strategy. Content optimization is often the starting point in actuating your content strategy, but it can also happen that you already have optimized all your existing content pieces. In such a situation, turn your efforts to create new content. Ensure that you do not actuate a blind approach in content creation, and it is one of the biggest mistakes that digital marketers make in their SEO campaigns.
You should create content in such a way that it serves the purpose of its existence. So, make sure that you spend some time carefully planning out a strategy to create new content. One of the impactful methods to implement in your content strategy is to conduct a keyword gap analysis. It will help you find out the keywords that your competitors’ websites rank for, but your website does not.
You should start creating content around those keywords and topics to fill the gap. Use the SEMrush Keyword Gap Tool and enter your domain with up to four competitor domains. You will then see a detailed insight into keyword opportunities that will help you find the keyword gaps vis-a-vis your competitors.
Additionally, you will also get to know about the keywords that your competitors rank for, but you do not. Knowing the keyword gaps, you can modify your content strategy to create impactful content to rank your website higher in search results.
Use Digital PR To Get Backlinks
Getting authority backlinks at scale is one of the biggest challenges for digital marketers in their SEO campaigns. It will help if you keep in mind that backlinks have remained one of Google’s top three ranking factors. Despite many different link-building tactics to successfully get relevant links, the methods are not easy for effective scaling.
It is good to look at what Google has to say as part of its link-building guidelines to get inputs for an impactful strategy. The best way to get links to other websites is to create high-quality, unique, and relevant content that can become popular among the internet community. When you create such eye-catching content, chances will arise for people to link your valuable content to their websites for people to read it.
You now must have understood the relevance of good content for SEO campaigns. One of the impactful tactics to get backlinks through valuable content is digital PR. You can regard it as the creation and promotion of your content to journalists and publishers so that they will want to place links to your content in their articles. Content, such as infographics, research studies, tools and calculators, and expert insights, is helpful in the context.
Apart from helping to get backlinks, digital PR entails driving referral traffic, creating social engagement, increasing brand awareness, and educating consumers about your brand.
Boost Your Organic CTR
Click-Through-Rate(CTR) is a useful ranking factor, and you should not fall behind in optimizing your website for it. What are the elements that can influence your site’s click-through rate? Usually, the elements are the title tag and meta description. But how can you know what title tag or meta description will deliver the highest CTR? Bear in mind that there is no alternative to testing it. You can test it by making changes and measuring the results over a longer period of time. But, if you do not want to wait for a longer period, use PPC to test your title tags and meta descriptions.
To determine the best title tag, test at least three different headlines, keeping the description the same for each. And test at least three different descriptions keeping the headline the same for each to determine the best description.
Image Search Optimization
If you do not optimize your website for images, you will not run an effective SEO campaign. You will miss out on the opportunity to grab traffic from sources that your competitors might have not yet considered. If you properly optimize your website for images, it will rank prominently on the image SERPs.
The Last Words
Implementation of the techniques will enable you to increase the organic traffic for your website. Make sure that you include the techniques as the core part of your SEO strategy. The techniques will work towards improving your website’s visibility and traffic.
