Lead generation is a crucial step in the sales funnel and without it, you can expect to generate any sales or revenue. While there are numerous ways through which you can get leads, one of the best ways of generating leads is through your WordPress website.
But what are the prerequisites for generating leads through your WordPress website?
To be able to get leads from your website, you need to first drive traffic to it. And this traffic needs to be targeted too so that the visitors become interested in your offerings.
That said, let’s take a look at how you can generate verified leads for your WordPress website.
Ways to Generate Leads for Your WordPress Website
Here are the different ways through which you can improve your website’s lead generation efforts.
1. Create Landing Pages
One of the best ways of generating leads for your WordPress website is through landing pages. These pages are specifically built for lead generation and appeal to a highly-targeted section of your audience.
How is that?
Each landing page is related to a specific product or service offering and that means that the audience for these would be very targeted too.
And guess what?
All the elements on these pages need to be designed specifically for lead generation right from the copy to the calls-to-action (CTAs).
When visitors land on this page, all the elements will nudge them to give their information to you and become leads, hence driving your lead gen efforts.
2. Offer Lead Magnets
When visitors come to your website or landing page, you need to give them a reason to share their contact information with you. This is exactly what a lead magnet helps you achieve.
But what are these lead magnets?
They’re resources that you can offer your website visitors in exchange for their contact information. These could be in the form of ebooks, checklists, how-to guides, etc.
When you provide these resources for free in exchange for contact information, your audience will be more likely to become leads.
3. Improve Your Website Speed
The major pre-requisite for generating leads for your WordPress website is to get more traffic to it. To get targeted traffic on your website, you need to improve your SEO. And website loading speed is a critical factor in this regard.
Most visitors will bounce off your website if it takes too long to load. Additionally, Google will also push your website down in rankings if it loads slowly.
The best way to overcome all of this is to develop and optimize your website such that it’s lightweight and loads quickly, even on mobile devices.
Additionally, use optimized graphic designs that consumed very small space and opened quickly.
This will ensure that it rises in the search engine results pages (SERPs) and also gets enough traffic.
4. Create a Blog
Content marketing has the potential to draw a lot of traffic to your website. If you’ve got a WordPress website, there’s no better way to do content marketing than through the addition of a blog.
Through a blog, you can seamlessly create content that your audience will find helpful. You should research their problems and accordingly create content around them so that they’re attracted to your website.
What’s more?
You should also conduct keyword research to find keywords relevant to the post and then insert them naturally into the content.
This can help improve the SEO (search engine optimization) and boost your rankings in the SERPs. To do all of this well, it helps to engage the services of a content agency. As a result, you’ll be able to attract even more visitors who are all potential leads for your business.
5. Add Email Subscription Forms
All of your website visitors may not land on your landing page or blog posts. Instead, many of them might end up on other pages of your website.
You should thus have a strategy in place that can also help you tap into these potential leads. That’s exactly where email subscription forms come into the picture.
These forms can be placed on numerous pages of your website in the form of pop-ups, slide-down bars, etc. This can nudge them to share their contact information with you and become leads. You can then leverage email marketing to convert them. To attract them, you can say that you’ll share exclusive subscriber-only content with them.
For instance, note how I’ve added a newsletter subscription button on a resource page. Whenever anybody clicks on that button, a pop-up opens up where the visitors can share their details.
6. Leverage Social Proof
There’s nothing quite like social proof when it comes to convincing people to trust your brand with their information. You can collect customer feedback and testimonials using tools and then display the same on your website using the right color patterns. When your visitors see that other people like them are benefiting from your products or services, they’ll trust your brand even more.
But how does this help with lead generation?
When your visitors trust your brand further, they’ll be more inclined to share their contact information with you. As a result, it can help generate leads for your WordPress website.
Final Thoughts
Lead generation is a critical step in the sales funnel without which you can’t expect to generate sales or revenue. To power up the lead generation of your WordPress website, you should create and optimize your landing pages.
Additionally, you should offer lead magnets and also concentrate on improving your website’s loading speed.
What’s more?
It’s also essential to create a blog and use email subscription forms to further drive your lead generation efforts. Finally, it helps to leverage social proof to build trust among your visitors and convert them into leads.
Do you have any questions about the methods to generate leads mentioned above? Ask them in the comments section below.
