Although 2020 has been a pretty unpredictable year, as the holiday season draws near, one can be sure about one thing; the trend of online shopping will continue to grow! In 2019, it was reported that 58% of US shoppers made holiday purchases online. This year, the numbers are expected to grow to 75%. Considering the stats, it won’t be a surprise if more people decide to shop early in order to avoid crowds and the items running out of stock.
The current pandemic has impacted different industries across the world such as education, and staffing agency. It has also changed the way people shop. It’s been observed that people now don’t prefer to shop in-store so they may limit their touching of products. This will only make the trend of online shopping more popular.
Why Should You Advertise on Google?
Google is one of the most popular search engines that people use for different purposes like searching for a perfect gift idea. If you have ever used the platform for that purpose then you are not alone. In fact, 49% of the surveyed shoppers stated that they search for different products on Google. This makes Google Ads the best option to reach the shoppers at the right time i.e. the holiday season when they are actively looking for both ideas and products.
Also, remember that Google has eight different properties including Maps, Gmail, and YouTube. All of these platforms have billions of users. You can take advantage of Google Ads to connect with many potential buyers, giving you the opportunity to introduce them to your brand.
3 Google Ads Strategies to Use This Holiday Season
As the year is fast approaching an end, it is an ideal time for you to start building an online presence for your brand. You can do this by making the most of Google Ads. Here are three strategies for you to consider that can possibly generate more holiday sales.
#1. Discover Customers with Shopping Ads
Shopping Ads is the best way to attract customers. Such ads help merchants to reach people through Search, the Google Display Network, Gmail, and YouTube. These ads will feature your product’s image, its name, price, and more. You can make the ads descriptive that will help the buyers gain a strong sense of your product. It may also lead to better sales leads. If you are lucky then your business may even qualify for listings on Google. This will give your offerings extra exposure. The best part about this is that it is absolutely free.
Once you have decided to go with Shopping Ads, the first thing you will be required to do is to create a product feed in the Google Merchant Center. This is the process where you will select the products you wish to advertise and will mention their respective details. You can make use of Google Shopping by Sales and Orders by BigCommerce that will automatically sync your feed. Once your feed is approved, you can then start designing your ad campaign.
#2. Make Use of Search Campaigns
If you decide to go with Google Search campaigns then making use of this will display your ads alongside the search results whenever someone searches for a relevant service or a product that you offer.
Also Read: Simple Tweaks That Can Maximize ROI in Your Google Ads
Such ads can quite easily increase your visibility. Search campaigns are structured around the actions that you would like your customers to take whether it is clicking a particular link or making an actual purchase. Plus, each campaign that you design will have different settings such as devices, location, and language that you can select according to your requirement.
Once you have selected the settings that you want to go with, the next step is to create ad groups. This is where you will insert different keywords which will be related to important search terms. After that, you can proceed to create your ad that will be related to those keyword groupings.
#3. Let People Know About Your Brand During Daily Activities
Most shoppers are usually looking for new discovering and ideas. And as soon as they come across something that meets their needs, these shoppers won’t waste much time in taking action. But the question is where do these discoveries take place. Well, often in a customer’s daily activity which may include watching a YouTube video, Google Discover, or the Gmail promotions tab. Ads in these locations can easily prompt a customer to make a purchase decision.
Discovery campaigns work great with shopping and search campaigns which may inspire new audiences to discover your products. You can enable Google to design solid campaigns by providing creative assets that it will transform into native ads. Moreover, remember to use only high-quality images of your products. Also, try to include a good range of images along with headlines and descriptions.
Conclusion
People use Google every day in their life whether it be for performing a work-related search like looking for different performance appraisal methods or just causal surfing. Hence, it gives business owners a chance to promote their brands through ads especially during the holiday season. The current pandemic has led to people trusting online shopping more than ever. So, don’t hold back and consider the 3 strategies mentioned above and make the most out of Google Ads to help your business prosper.
