Whether it’s professional or not, remember your personal and professional brand on social media should not overlap. Like, followers on LinkedIn may find you on your Instagram account and Facebook friends can find you on Twitter. It can be difficult to manage the professional brand professional once the audience interacts with many friends and family members as it does clients and colleagues.
Being too personal with your enterprise audience can affect how you are doing in a professional context. If you’re concerned about maintaining your special brand on social networking, there are techniques to design your audience and keep on engaging. I am mentioning here are the 4 tips to help you balance your personal and professional brand on social media.
Here we go
#Tip1
You need to write a professional social media bio for your professional accounts and it is the easiest way to identify personal and professional social media profiles. You need to make sure the content you are writing in the bio section should be specific according to your personal and professional profile.
#Tip2
Social media isn’t about broadcasting information and updates, it’s about engaging your audience about the topics which interest you and your followers. On your personal profile, you can share the content available to you easily but on professional channels, you need to create great content with no public opinions like sharing the news about any political issues, etc.
#Tip3
If you’re a company owner then you should discuss and ask with your digital marketing employees to what to share on social channels for better business growth. You can also ask your team to handle your professional social channel while for your personal social channel you need to handle it according to your interests or abilities.
#Tip4
If you are using social channels for brand promotion then you should stay away from your personal profile from the business promotion. For your brand promotion you can create pages/channels according to social channels like on Facebook you can create a page for your business promotion for free and on YouTube, you can create a channel for your business promotion, etc.
Know Your Audience
Your professional and personal brand is not just about you, it is all about understanding the audience. There are lots of opinions we express our thoughts on social media. However, maintaining a professional brand on social media means staying optimistic and stick to topics of attention to your professional audience.
Also Read: 6 Things that Make People to Unfollow Brands on Social Media
Social networking has become much more complex over the past couple of decades. Facebook is no longer just a place for family and close friends where you can post daily about your life. We have to think smarter about how we can utilize each network for professional and personal purposes.
Popular Social Channels and Their Use:
Professional
LinkedIn and SlideShare are based on professional networks. SlideShare allows consumers to share PowerPoint presentations of a professional character.
You may utilize SlideShare to upload resumes, portfolios, seminar assignments, and sales demonstrations for your LinkedIn profile. Both of these networks have a strong professional culture and should be used 100% for your professional brand.
Professional and Personal
Facebook has concentrated the people on one platform that you know in real life. For many, family, friends, colleagues, co-workers, and business partners might feel left out but you can join or add them as friends on Facebook as well.
Twitter is focused on the interest chart, people who share similar interests and need to go over common topics. The problem is that most of us have our own opinions about personal and professional matters.
Together with Facebook and Twitter you need to be conscious of how you want to use these networks.
Are you going to be adding coworkers on Facebook?
Can your friends and family enjoy articles associated with your career?
Will you be focusing mostly on professional or personal interests on Twitter?
The answers to those questions will determine the forms of articles you post to both networks. The nice thing about Twitter is that you can have two different accounts for each dialogue. And a similar thing is with Facebook. Facebook has a profile option for people and a page concept for brands.
But, I recommend starting with the subject that will be most beneficial for you and focusing on your accounts accordingly.
Public and Private Networks
On Pinterest, you are still able to organize your wedding, keep a board full of recipes and exercise regimes with no fear of seeming out of place due to growing professionalism. Though these three networks are being integrated more and more into company marketing methods, they nevertheless have retained their private feel. But the great thing is that you can now verify your business profiles free on Pinterest.
Personal Private Networks
Snapchat is unique as it allows you to show off your bizarre side to your buddies, quickly and privately. It is among those few escapes that give you the capability to just be yourself without feeling the stress. There is no balance of professional and personal here!
But that does not mean you have to shy away from showing you’ve got personal life. Now with Instagram, Snapchat, Pinterest, and these three are other outlets that you use with your own life, while LinkedIn and SlideShare can help you keep a strong professional presence. So don’t focus on showing your interests on such networks, simply know the perfect location and time to take action.
