If you want to grow your brand and regularly attract customers. In this way, you can attract customers. It changes the way you approach your potential customers. The main way is to find customers on social networks. In the 1990s it all started with chat rooms and forums. Now his whole life is focused on social networks. And companies are actively using it. This phenomenon even has a specific name, social marketing. SMM is an activity that attracts customers through social networks.
Work on attracting the customer
Determine which social audience is best for you. The youngest and most receptive to news remains. It’s solvable and advanced on Facebook. They are conservative and willing to buy simple and non-innovative products. Instagram is growing so fast that it is difficult to capture the general public. But at the same time, this channel deserves the most commercial attention.
How do you prepare?
The step that precedes any action to promote your brand/product on a social network is to collect and analyze data:
- Analyze the demand for your product by searching for keywords using hashtags.
- Research your audience. It’s good if you already have a current customer base and can do the ABCXYZ analysis.
- Gather a preliminary foundation in social media through analysis.
- Make a unique offer for them.
- Draw up a content plan and determine the publication frequency.
If you prepare well, there will be less frustration in the future. Social networks work. It works in almost all business segments.
Decide on the format
Currently, it is common to distinguish three types of presence in social networks: commercial, thematic, and mixed. Each of them has its own characteristics.
Advertisement
A group, a public page, a page on a social network is a complete showcase in which a specific variety is presented. This format is suitable for trading anything that is easy to understand and tangible, with a short transaction cycle: watches, hamsters, phones.
Themes
The content presented to subscribers in this format is of great value to them. It’s not commercial. And ads relevant to the group’s topic are unrelated to the founders. Make sure to use the power of tools on social platforms. How can you use discord font to improve the visual appearance of your content etc.? The reports posted there somehow drag someone down the sales funnel. This format is suitable for complex products with a long transaction cycle: CRM, training, design projects, consulting, etc.
Mixed
Here, the entrepreneur does not hide his commercial interest. However, he is willing to create additional value for the proposed product through useful content. The format is suitable for cars, buildings, renovations or even complex equipment.
Choose a promotion strategy
After choosing the format, think about how to attract followers. We don’t promise it costs anything. If you want to be free or near-free, you can create quality content, work hard, and grow your audience regularly. If you need an explosive effect, you have to pay. There are three main strategies to promote groups/audiences:
- “White” strategy. It consists of setting up ad campaigns, spending a lot of time creating quality content, investing in it, cross-marketing, getting paid to publish your posts on influencer pages (eg Famous bloggers).
- The ‘gray’ strategy is to use mass technology and mass approval. The first is when you make bulk friend requests. The second is the same but deals with the preferences between the messages of the target users. This is not done manually. We have already figured out how we can automate the process.
- The ‘black’ strategy is mass commentary. Be careful here. Not everyone likes it when someone they don’t know with their opinion, comments, advice, charter, etc. Climbing, not in your yard. They can also block if they overdo it.
Final Words
It depends on you what and when you are going to use it. These strategies can sometimes be successfully combined. Again, be careful with gray and black promotional methods.
