Marketing is the key to making your business run successfully and gain more customers. While there are many different ways to do this, people are constantly looking for new and more efficient methods with the latest addition being influencer marketing.
Coming back to the question – what exactly is an influencer marketing and how does it help? In influencer marketing, the company sends out products to ‘influencers‘ in the field such as bloggers, YouTubers, Instagrammers, etc. who have a strong online following and whose advice is taken seriously by their followers. These influencers use the product and share their experience with their followers, host giveaways, and mention the products on their profile.
How to Amplifies Your Business Using Power or Influencer Marketing?
Like any other form of marketing, you need to utilize this tool effectively to see the results. Here are some effective guidelines to help you nail your influencer marketing strategy in 2020.
Identify Right Campaign Type:
The first step is to decide on the type of marketing campaigns that you want to run. This involves the following questions:
What kind of platform to use?
If your product is something that needs a demonstration, then video platforms like Youtube are the best. If it has more of a visual appeal, then Instagram and Snapchat etc. might be a better fit.
Big-name or micro influencer?
This depends on your budget mainly. Each social influencers has their own niche, skills and and demerits. Big-name influencers (millions followers) who have global reach are ideal if you are a big company, have a big budget and are targeting the international market. Micro influencers (few thousands followers) have a better impact on the regional market, have a niche audience and are ideal for a small marketing budget.
Which influencers to use?
Always select an influencer who is authentic and with whom the target audience can relate to. For example, if you are selling kitchen organizers, you should choose food bloggers who cook from their kitchen or influencers who deal specifically with home organization.
You can start by having the influencer publish a few posts initially, offer a discount code for their followers and based on the feedback, you can also host giveaways.
Picking the right type of marketing campaign is crucial to ensure that you get maximum publicity at the best cost.
How to Pay?
Social Influencers don’t work for free, and you have to pay them in some way, shape or form. The different ways to do this are:
– You pay for each post they make about your business.
– You pay them by offering free products.
– You can pay them based on the number of sales they generate.
– You can offer a commission for talking about your brand.
– You can also offer the followers a discount coupon code for their first purchase. This encourages more people to try out your products.
Continued Partnership
Just like any other form of marketing, influencer marketing also requires continuous analysis. There is no point in continuing with an influencer who is not bringing you any leads. You need to periodically analyze the market and determine if the marketing strategy is effective.
You will also need to add more influencers to keep up with the changing market.
Grow Your Business
Social media influencers are perhaps the most organic way to reach out to your customers. People are more likely to take the word of someone who they perceive as an expert in the field. And this is exactly what influencer marketing is.
By recruiting good influencers with a genuine following, this will increase your chances of popularising your business so that it attracts more and more customers every day.
