Host online events – Technological advancements have opened the doors to new ways to connect online. Even some of the largest conferences are going partially or completely digital these days to enhance viewership. And the need for social distancing has further led to an increase in the popularity of online events.
But is hosting online events easy?
Well, powerful video conferencing and webinar tools and platforms have made it easier to plan, promote, and host events virtually from anywhere.
However, you need to analyze and evaluate whether or not your online events are performing well. If not, you also need to find ways to make them successful.
How can you measure the success of your online events?
Let’s take a look at the key metrics that you should track to measure event success.
1. The Number of Registrations
You should start by counting the number of people who registered for your event. This will give you an idea about the effectiveness of your promotional campaigns and landing page.
You should also track the channels through which people learned about your event and registered for it. This can help you optimize your event’s promotional strategy to attract more attendees.
2. The Registrant-to-Attendee Conversion Rate
Did all of your event registrants attend the event?
Probably not.
You should calculate the registrant-to-attendee conversion rate to analyze how many people were actually interested in your event. You can use these insights to track the success rate of your drip email campaigns that were aimed to remind registrants about the event.
It can also help you strengthen the promotional and engagement-driving strategies for your future events.
3. The ROI of Your Event
Hosting an event requires time, proper planning, resources, and more than that, it costs money.
What value did you get from your online event?
Most marketers are able to generate high-quality leads from their events. You need to analyze whether your event helped you attract and engage high-converting prospects.
This step is crucial to find out if your event was a success.
Want to learn about other metrics that you should consider to measure event success?
Check out this insightful infographic by FLOW, the ultimate webinar platform to host online events:
