Advancement of display and communication technologies has been trying hard to put print advertising in the back seat. Nonetheless, print advertising is far from being dead. With the rise of new techniques and methods of printing, the traditional formats of advertising have received a new lease of life. Till date, Baby Boomers and Gen X consumers trust print adverts more than their digital counterparts.
More than 82% of the participants in a survey in New York clearly stated that they trust print advertisements in magazines, journals, and newspapers far more than they can trust TV and OOH digital adverts.
Why should you not give up on print?
The familiarity of the medium inspires trust and loyalty among the audiences. Compared to newspapers and magazines, TV and OOH digital displays are still in their adolescent years. It is quite easy to understand why people find it easier to trust print advertisement mediums more than the state-of-the-art digital displays. Digital print companies like Superior Resource printing company in NYC are trying to hasten the turnaround and improve the quality of quick customized print to satisfy the diverse consumer groups in New York.
What can you do to create a memorable print ad campaign?
In the clamor of the digital world, it is indeed difficult to reach the audience with print adverts. That is why you need the help of an experienced printing company with advanced tech at their disposal.
Here are a few tips and tricks to help you achieve maximum success through your print advertising campaigns –
- Break the norm
Standing out on a traditional platform is not easy. Your predecessors have already set the standards of print ads. Now, it is your responsibility to give your audience something that will inspire awe and trust. You need to make an indelible first impression.
No one does print advertisement better than the veteran brands like Mercedes. Even their vintage print ads are relatable, which makes them timeless wonders of the print advertising world. The beauty and relevance of a print ad are not just in the content, but also the presentation. Without an expert team of designers, you might find it a little more than impossible to reach your aspired standards.
- Uphold brand standards
Are you thinking about printing flyers or brochures? Or, is it newspaper inserts you want? No matter what dimension or quality of paper you are considering, you should keep the brand standards consistent.
There is more to learn from the legends of print ads than we can fathom. They have always maintained consistent standards of print irrespective of the medium. When your target consumer from New York glances across your flyer, brochure, or insert, your brand should be instantly recognizable. That means picking the right color tones, themes, and finish for each and every print advertising campaign.
- Consumer interaction is important
Even ten years ago, people would have scoffed if you proposed the idea of interactive print ads. Conventionally, print advertising is a one-way street – the brand speaks, and the consumer reads.
A combination of QR codes, website URLs, coupon codes, and barcodes now make the same print ads interactive and valuable for the consumer. If you want to make your print endeavor memorable, you will need more than the ubiquitous copy and image!
- Short and crisp
Do you remember the vintage Brylcreem ads? They were nothing short of an “essay” of the product benefits and uses. Almost every print ad from the late 60s till the early 80s was long-form with tons of quotes and information. Thankfully, in the late 80s, people realized that they don’t have much time to go through extensive descriptions, and that makes the genesis of short-form copy with interesting word-plays.
Today, we don’t have the time to look outside and check if it is going to rain before leaving for the day. New Yorkers barely have time to glance at the newspaper every morning. Who has the time to read the pros and cons of your product and services? People want witty and creative short lines that capture the essence of your brand. If your print advertising campaign is not doing as well as you expected it to, maybe it is time to reconsider your copy and visuals.
No matter which audience group in New York you are targeting, do not forget to add a CTA (Call-to-action). People don’t have the time to refer to their better judgment and decide if they want to visit a store or buy a product. They only like to live with the illusion of choice. Therefore, even the best print ad idea can fall flat on its face if you don’t “tell” your consumers what they should do next. Sticking to the best quality of the print can help convince your customers to follow your directions to a T and increase your brand conversions post-publication.
