There is no denying that social media has become an integral and deep-rooted part of modern communication channels. In fact, most of our online marketing strategies revolve around these social media platforms. Hence, people use at least one kind of social media marketing tool.
It is only right to acknowledge that social media is one of the most important platforms. However, you have to make sure you use social platforms correctly in order to get great results. There are handful social media platforms that can lead to huge success for your business. No matter what type of business it is, understanding and planning the marketing strategy right for the target audience is important.
At the same time, planning the right strategy is not about posting numerous posts a week. Then scheduling and making sure your social media plan is working as planned, you need the right social media management tools.
Benefits of Using a Social Media Marketing Tool
Save Time
You can save time and efforts you would normally spend on social media marketing. These tools are smart and customizable. This means you can organize and get better results. In addition, you can make use of the extra time you saved doing something better for business.
New Ideas
Social media marketing tools often present new and better ideas. If you feel you are out of idea and need an extra oomph, check the tool for new images or templates.
Increased Productivity
Because you will find it easier to manage social media, you can expect more productivity. As for efficiency increases, so also does productivity. This means you can achieve marketing goals better.
You may want to try at lease one social media marketing tool for your business. Here are some suggestions:
Social Media Scheduling Tools
Most of the free tools available are free and allow you schedule posts. Some paid ones are also as effective as you would want them to be. Although they may cost you a bit, making this investment is worthwhile for almost any business module. Here are some free and paid scheduling tool recommendations:
- SocialPilot
- Loomly
- Planable
- Buffer
Tools for Content Curation
Finding the best content for your social sharing is not always easy. You may end up having a content block situation because you have run out of ideas. You may have shared all the best blogs you have, and made every possible effort to keep your social posts as engaging as possible. When all else fails, you will need at least one of the following recommendations:
- ShareIt
- Curata
- Feedly
- Quuu
- Buzzsumo
Tools for Social Media Analytics
Without understanding your traffic, making the best digital marketing plans is almost impossible. You may do all the trials you want, but for effective marketing campaigns, you need tools that help understand social media analytics.
Here are some recommendations of tools that give great analytics insights. Explore at least one social media marketing tool below:
- SocialPilot
- Audiense
- Keyhole
- Mention
- Brandwatch
Influencer Marketing Tools
For some businesses, using social influencers to promote their brands is very important. There is no doubt that a practice helps take business branding to the top very quickly. This is why; we have some highly recommended tools that help find social influencers. Pick any one social media marketing tool below:
- Buzzsumo
- NinjaOutreach
- TapInfluence
- Upfluence
Design Tools for SMM
If you are looking for a social media marketing tool for designing your own images here are some recommendations. You cannot always be creative, and when you reach a point where you are out of ideas, using these tools helps by boosting your creativity.
- Canva
- Fotor
- Lumen5
- Snappa
- Animoto
You may want to consider a paid social media marketing tools so here are some:
SocialPilot – is available for only $50 a month for 5 users.
You can analyze the data on LinkedIn, Twitter, Facebook, and Pinterest. Moreover, you can schedule content.
Buffer – For $99 for 6 users, you can manage social posting on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. Get analytics and other features.
Feedly – For $18 and 1 user only. You can check social conversations, latest videos, and more. Feedly is also available in the free version.
SocialPilot – For $50 for 5 users, you can use this for a detailed analytics report of your social metrics.
KeyHole – For $59 for 3 users, you can check real-time analytics based on keyword tracking, hashtags, and more.
Make the most of social media marketing with these tools.
