In a world where online shopping is the new normal, it makes sense to invest in eCommerce website development. While many businesses are already ruling the industry, there are still some gaps that create an opportunity for you to tap and reach more customers. But in order to build a successful website, the most important decision is to choose the right development platform. There are several leading platforms, such as Shopify, BigCommerce, WooCommerce, and Adobe Commerce that offer a set of features to make a dynamic eCommerce website. Amongst the list, Shopify is one of the key game players that is most preferred by businesses around the world. By leveraging Shopify development services, you can build a customized online store to power your online selling journey. Also remember that a successful website is all about the features added into it that offers an intuitive shopping experience. Let’s talk about such must-have features below.
Key Features for Shopify Website Development
Multiple Payment Options
Every customer will have a different payment preference and to meet each need, it’s important to add multiple payment options, such as UPI, credit/debit card, pay later, and cash-on-delivery option. This will streamline the purchase process and ensure each user has a variety of options to decide which way they want to make the payment.
Customer Support
This feature is necessary to make sure the customer queries and spontaneous questions are answered promptly and the solution is provided in the shortest time possible. The faster the queries are solved, the more satisfied your customers will be. And, higher customer satisfaction will lead to more business and traction for your Shopify website.
AI-Chatbots
With the emergence of artificial intelligence (AI), the eCommerce industry is now using them to be integrated with the chatbots which can improve the level of customer service. These chatbots have the capability to provide catered solutions based on their purchase behavior and product recommendations that are tailored to meet their current needs. You can ask the Shopify development company to integrate AI-enabled chatbots in your website and enhance its functionality.
Web Push Notifications
Push notifications are usually underrated but a really essential feature to keep the user engaged and reminded of a brand. Like various brands that use witty notifications to catch the attention of their target users, you can use it to provide insight about new deals and discounts of products listed on your Shopify website. This will encourage them to make a purchase and boost your revenue. Check out this blog explaining how Shopify can scale your business and discover key features of this eCommerce platform.
Social Media Integration
Social media has the power to keep the customers engaged, increase brand credibility, and make them aware of new brands. You can ask your hired eCommerce website development company to integrate popular social media channels, such as Facebook, Instagram, and WhatsApp with your website. This will allow users to find your brand on one of these channels and bring traffic to your website.
Sort and Filter Options
This feature allows the users to sort and filterize their product search and find the best option available on your website faster. Make sure this feature is added to your website and covers key filters such as product’s price, brand, color, size, delivery (express or standard), and discount available.
Cross-selling from Shopping Cart
Cross-selling within the website is a powerful feature that you may not realize but is actually quite viable to keep the ujsers engaged and compel them to buy all related products in one go. This feature allows the website to display suggested products that enable the user to move from one product to another and purchase all the relevant ones. The development team can use Shopify apps like iCart Cart Drawer Cart Upsell. This app gives personalized product suggestions as a result you get maximum advantage of cross-selling strategy.
Bottom Line
eCommerce landscape is continuously flourishing and is set to grow further in the coming years. To become a market leader and set your brand apart, you need to build a website with strategy, the right development platform, and assistance from a software development company. Shopify has emerged as one of the leading players in this industry. Leverage the features and tools offered by this platform and create a success-driven website.
