In the present day, talent acquisition has become quite challenging and complicated. It’s challenging because finding the right pool of talent from an ocean of prospective candidates has become difficult. This is due to the fact that nowadays job roles are more skill-specific instead of knowledge or degree-specific. Do you agree with me?
Now, complications arise once recruitment is done. Onboarding employees, mentoring them and getting them to blend in with the work culture is a heck of paperwork.
In the midst of all this fiasco, employee engagement is badly hit. This happens with both the candidates and the employees. Generally, HR executives face the following challenges during recruitment:
- Attracting Top Talents
- Candidate Engagement
- Candidate Retainment
- Avoiding unwanted hires
Here come the SAP Success Factors solutions to the rescue! The robust Candidate Relationship Management (CRM) functionality in the Recruiting module empowers recruiters to develop an effective engagement strategy.
A Brief About SAP SuccessFactors
SAP SuccessFactors is an end-to-end cloud solution that offers recruitment marketing tools, management workflows, and rich data insights to help recruiters attract and hire top talent.
Using this digital platform, you can:
- Create and maintain a responsive career site
- Improve interviewing – from scheduling to feedback
- Use mobile tools to streamline the hiring process
- Get in the best-fit candidates quickly
- Welcome candidates with recruitment campaigns
- Establish targeted candidate pools and communities
- Communicate in up to 46 languages
- Build talent pipelines to cut hiring time and costs
- Fast-track offers and acceptance with e-signatures
- Create reports to assess your pipelining strategy
- Access detailed analytics by job, source, or campaign
- Reach your target market on the right channels
- Manage mobile and e-recruiting activities
- Analyze recruitment strategies and campaigns
However, you won’t be able to leverage these benefits without a foolproof employee engagement strategy.
Going further, this article will tell you the top five things to consider when chalking out any engagement strategy. You can refer to these while using the SuccessFactors modules. Let’s explore them one by one.
Never Underestimate Your Career Site
Your career site is ideally the place where potential applicants will check out what type of human resources you are currently looking for. It also reflects the vision of your organization.
Tools like Career Site Builder fuel your talent acquisition process. It helps you to proactively create and manage a career site brand through relevant content and graphics. It saves your time and money, as well as helps to easily market jobs and company culture. Career Site Builder has many useful features such as custom job pages to determine unique aspects of a job based on location, brand or functionality. You may also embed videos and images into the descriptions.
The custom plugin is another popular feature that helps you include third-party functionality such as social feeds or chatbots on your site.
That’s not all! You will also find SEO and mobile-responsive capabilities embedded in the Career Site Builder.
Engage Employees Using Talent Pools
As the name suggests, ‘Talent Pools’ is functionality that keeps like-minded employees with similar goals together.
As the name suggests, ‘Talent Pools’ is functionality that keeps like-minded employees with similar goals together.
Talent pools help you build your brand as an employer, share your stories and ultimately engage with candidates that you think are suitable for your domain. These pools, or groups, are visible only to Recruiters and Sourcers. They can use this excellent tool to better group talent together based on the organization’s specific needs and goals.
You can easily send targeted email messages to the right pools. This ensures that the information is personalized and engaging in their interests.
The CRM Functionality also gives Recruiters and Sourcers the opportunity to nurture internal talent.
Thus, you can engage the right set of people at the right time and lead your business towards profitability.
Collaboration and Resources
A successful engagement strategy cannot be developed without planning and resources. A right team of people with the right skill sets will define the success of your strategy.
Marketing resources are one of the examples of collaborating with resources to ensure the consistency of branding and content within the organization. Marketing can also be used to create efficiencies when it comes to accessing collateral that was previously built for marketing and engagement.
You need to ensure that your recruiters and sourcing teams are well-equipped and trained to understand how and when to best engage. SuccessFactors recruiting suite brings you much of the day-to-day activities under one roof so that you can engage with candidates anytime, anywhere.
Build Your Brand With Employees
Storytelling through employees is one of your company’s strongest assets. When your employee testimonials reflect real-life, pleasant experiences at the workplace, it proves that what you are saying is true. You can capture such feelings on video and upload it on your career site, job pages and social profiles. This will result in quick engagement and excitement amongst candidates about your work culture and core values.
As a user of the SuccessFactors Recruiting module, you can develop customized landing pages and embed videos on them for remarketing purposes. You may link them to an email campaign or use them at an event. Doing all this will help prospective candidates to relate to the job description and visualize their future
in your company.
Talent Community
Successfactors Recruiting gives you the ability to automatically invite candidates either actively or passively into your private talent community. This allows candidates to receive relevant email job alerts depending on their area of interest. Talent communities promote your employer brand to a bigger audience while actively sharing your content with their communities and networks.
On the other hand, passive candidates can also hear about jobs in your organization without applying! This provides you with a more diverse community to engage in.
Summing it up
Your engagement strategy will be a grand success when you orchestrate all of the tools and modules of SuccessFactors together. Besides employee engagement, this cloud solution also ensures the overall well-being of your workforce. So partner with leading SAP consulting services today to boost employee engagement, increase employee productivity, and create a thriving workplace.
