Step and repeat banner
When it comes to banner marketing, you can hardly ignore the step and repeat patterns. These banners are easily recognizable and an excellent tool for advertising your business and brand. However, businesses often make mistakes when designing these banners and reduce their efficacy.
Professional designer for banners:
For banner marketing, the DIY ideas may not work, so hiring a professional is a good investment. However, the banner design company must have the skills and experience to move ahead with your preferences. If you choose the wrong company by mistake for designing the banner, it may not appeal to the target audience and your plans for making the red carpet shine with a step and repeat banner may remain a far-fetched dream.
Mistakes to avoid:
If you decide to impress the customers with a step and repeat banner, you need to say goodbye to the following mistakes.
- Choosing the wrong size
There is no one-size-fits-all when selecting a banner for the event. So, when choosing a banner for step and repeating the pattern for highlighting your brand, the size will play a significant role. The banner must have adequate space on the sides with adjustable height so that it accommodates the logo and the sponsors remember to make the imprints clear and visible from a distance.
Remember that not all the attendees in the vent will have their seats on the front row, so those sitting at the back should not miss the opportunity of vowing your logo. Once you decide the number of people attending the event, it is easier to decide on the width.
- Choosing the wrong colors
If your business logo has a dark color, the background should not be dark. Similarly, for light-colored logos, you need to have dark backgrounds. Adjusting the contrast of the step and repeat banner is necessary to make it work and appeal to the audience. The choice of colors adds to the glitz of the event.
- Logo image and too many colors
The printing quality of the step and repeat banner should have high-definition quality as far as visibility is concerned. When the banner includes several logos, you stick to the basic colors, such as black and white. Typically, the banner should have contrasting shades to make it more powerful.
- White space in the banner
The step and repeat banner should not turn into a jungle of logos without adequate white space. Ideally, the target audience should get a glimpse of your log from a distance. You may fail to convince the celebrities or the industry experts to pose for photographs against the banner if it does not have the class or the appeal.
- Size of the logo
Just like the banner size, you need to make the logo size correct to achieve the goals. While you cannot make the logs too small, they need not be too big either. The size of the logo determines how well they are to be accepted by the people. So make no mistakes when choosing the logo size.
The mistakes you make when designing the step and repeat banner may reflect on the outcome of your marketing efforts. So, make the best decision and create a banner that appeals to all.
