Crypto SEO is the single most important aspect of digital marketing that your blockchain company will invest in.
Although that may seem like an overstatement, only 0.78% of all Google Searchers will click on a result from the second page. That means if your website doesn’t prioritize SEO in order to get to that first page, it will be missing out on 99.22% of clicks.
Let’s let that number sink in – 99.22% of clicks.
In our digital age, a strong crypto SEO strategy has never been more important. There are four main ways that crypto SEO can impact your blockchain business:
- Boost Google Search Ranking Position
- Increase User Traffic
- Increase Brand Awareness
- Competitive Advantage
Let’s take a look at some of these benefits in more detail.
Boost Rankings
The primary objective of search engine optimization is exactly as its name suggests – to optimize your location within the search engine rankings. The stronger your website and article’s SEO, the higher up the rankings it will go.
Pages move up the Google Search rankings based on a whole host of SEO factors. From on-page optimization to off-page link building, everything plays a part.
As you develop your crypto SEO strategy, you’ll be able to optimize all necessary parts, both on-page and off-page, to ensure it has the best possible chance at ranking.
A webpage with a stronger SEO will move up the rankings, slowly moving to that elusive #1 spot. Once you acquire that first backlink, you’re already better off than 55.24% of all the articles currently indexed on Google.
GuerrillaBuzz published a study demonstrating the close link between link building and the total amount of money raised per crypto project. Those projects with a stronger off-page SEO strategy consistently raised more money than those that didn’t.
By optimizing off-page, on-page, and technical aspects of SEO, you’ll be able to boost your position on the search rankings organically.
Increase Traffic
On average, the number one result on Google receives 31.7% of all search result clicks. The top five search results all follow this trend, receiving a total of 67.60% of clicks.
As you move up the Google Rankings and move onto the first page, the percentage chance that a user will click on your website increases dramatically.
By moving up the rankings, you’ll naturally be increasing the amount of traffic you receive on your site by direct engagement.
Increase Brand Awareness
As you move up the Google rankings and begin to see an increase in traffic, more people will naturally be laying eyes on your brand.
Subconsciously, if you begin to appear on the first page of a Google Search for a keyword, customers will read your company name more often. They may even start to access your site, reading useful articles and blog content that you’ve posted.
As they do this, every interaction with your brand, whether it be a direct click or just reading your brand name, will act as a reminder of your company. The more times they interact with your company, the more likely they are to recognize the name.
With recognition comes trust.
This goes even further if your brand is supplying useful content. WebsiteBuilder reports that 74% of customers become loyal to brands through the content they produce.
Suppose you consistently start to rank for valuable content articles through an intelligent crypto SEO strategy. In that case, more people will see your content, building up your brand awareness over time.
Competitive Advantage
The Crypto community is still a relatively young niche. Bitcoin, the world’s most famous and most popular cryptocurrency, was only founded in 2009. Due to this, many blockchain companies have still not realized the importance of crypto SEO.
In 2021, GuerrillaBuzz’s crypto SEO investigation revealed that 39% of traffic for a cryptocurrency project comes from direct engagement. Direct engagement refers to clicks coming straight from a search engine.
By creating a solid SEO strategy, you’ll be able to move up the ranks and secure a portion of this 39%. This will give you a competitive advantage over other cryptocurrency projects and secure the success of your blockchain company.
Final Thoughts
Although many blockchain companies are slow to recognize it, crypto SEO is a vital part of their digital marketing efforts.
By capitalizing on the slow SEO uptake of other companies, you’ll be able to boost your website’s rankings, increase traffic, grow your brand awareness, and secure a competitive market in the cryptocurrency niche.
