While we might think of logos as classic and timeless aspects of design that are meant to serve us for decades to come, new trends and tendencies often appear in this area, as in most other creative fields. Each year, new preferences in logo design are dictated by evolving industries, changes in market demands, as well as the advancement of technology.
Some of these tendencies will clearly be short-lived, but others do present a wonderful chance to experiment with logo design in an effort to create a lasting and impactful image. Whether you are just starting a company or even looking to redesign and refresh your existing brand image, here are some of the biggest corporate logo design trends for 2022 that might give you some necessary inspiration.
Minimal styles
While minimalism might have already been the most popular choice in Scandinavian countries, this trend is slowly gaining popularity all around the world. This can clearly be noticed in Google’s new redesign, for instance, where logos for every application and service have now gotten a simpler and more minimal makeover. Even though this specific design was much debated online, with most consumers expressing a dislike for the new changes, minimalistic logos that are clean, monochromatic, and able to tell the whole story with a few simple lines are still well-liked among the wider audience. As long as they’re used wisely, minimal styles are bound to be popular in 2022.
Simple shapes
Another hot logo design trend for 2022 will also be simple shapes. As such logos are quite easy to recognize and remember, they truly never go out of style, and are constantly popular among customers. If a logo is simple and attractive enough to instantly catch the consumers’ attention, companies can easily improve their brand image and awareness, while potentially engaging their audience as well. When looking for memorable logo design inspiration, think of brands like Instagram, Twitter, Windows, Adobe, Spotify, Target, and Adidas, all of which have truly mastered the art of impactful simple shapes.
Just typography
In countries like America, typography is shaping to be more popular than ever. Whether it’s the wide array of high-quality fonts available, the ability to immediately draw in consumers, or even the audiences’ overall positive reception, a higher number of companies are now deciding on logos that consist only of typography, and nothing more. Inspired by popular brands such as Disney, Barbie, Netflix, Amazon, HBO, and CNN, simple typography logos are likely to become one of the biggest trends in 2022. Being able to create an interesting, recognisable, and cohesive brand image, these types of logos might be a smart business decision as well.
Creative approaches
In Australia, on the other hand, companies believe that logo design is only one part of a larger brand story. Here, businesses often decide to work with a professional and experienced Brisbane design studio that puts creativity, innovation, and connection at the forefront. Apart from offering brilliant logo design and creative graphic design services, such experts also provide services such as branding and marketing campaigns, allowing companies to invest in the whole picture, not just one single aspect. By offering a fresh perspective and an integrated approach that delivers desired results, this truly seems like the best way to reach business growth and success through creative design solutions.
Merged letters
A logo is important for your business success, but it needs to be more unique and innovative in order to engage a wider audience. For this reason, merged letters have seen a rise in popularity, and might become a big trend in 2022. As this logo style provides more creative freedom and allows for more eye-catching, stand-out logos, it can be a great way of attracting a larger audience while still staying on-brand. Merging letters will help to deliver a stronger message of the brand image, aid in creating a stronger recall, and encourage the brand’s aesthetic through the font style and colour choice, thus possibly explaining its growing popularity, and you can also get some custom stationery curated the way you wish.
3D gradients
Another design style that is slowly gaining momentum, 3D gradients can be an ideal solution for a society where no one can imagine a life without smartphones. Particularly in logos, gradients allow any group of colours to suddenly appear more interesting and dynamic, while perfectly highlighting the contrast and creating a more eye-catching design. What’s more 3D gradient logos tend to look great on any screen, and can give designers plenty of creative freedom for creating more unique logos, such as devising modern and effective solutions with a simple appearance.
Complex animations
In contrast, animated logos are incredibly trendy as well, and are set out to be quite popular come 2022. By combining the wonders of 2D and 3D animation, such logos tend to have a number of moving parts, and appear to be incredibly detailed, complex, and attention-grabbing. Animated logos can clearly capture the attention of an audience for significantly longer than their static counterparts, and can help to draw more notice to the brand by telling an interesting story. Being fun, unique, and quite engaging, it’s no wonder complex animated logos are becoming a more significant design trend.
Brushstrokes
Those looking for more artistic yet still casual design solutions will be happy to learn that brushstroke logos are becoming increasingly popular as well, possibly taking over certain industries in 2022. By using digital paint brushes to create a brushstroke effect, these designs often appear to be aesthetically clean and quite versatile, and can easily be utilised for creating more original and appealing logos. But regardless of their growing popularity, brushstroke logos will still be used primarily in those industries that cater mostly to women, as they tend to offer a soft and feminine appearance that performs incredibly well in female-centric areas of business.
While logos don’t generally have a short lifespan, design trends do change more often than one might imagine. Whether or not these tendencies are quickly replaced, each year presents some interesting and unique logo design trends that are bound to stand the test of time, and the same is true for 2022 as well.
