Content marketing benefits: In this ever-changing world of marketing, high-quality content has developed a niche for itself. It has led to the opening up of a plethora of new avenues in advertising. The buying and selling cycle these days is predominantly search-driven. This, in turn, has resulted in the remarkable boom of digital marketing.
Amidst all the techniques of reaching out to your potential customers at the tip of a search button, content marketing remains integral.
Simply put, it is the technique of strategically publishing and promoting high-quality content to attract and retain a well-defined audience It isn’t surprising that 91% of marketers use content marketing in their organizations.
Are you still wondering whether this is the right time to build a content marketing strategy to grow your blog?
Take a look at the amazing benefits of content marketing and decide for yourself.
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1. Increased Website Traffic
This is likely the reason most marketers, business owners, and entrepreneurs invest in content marketing.
When you publish original, insightful, and well-researched blog posts that are optimized for search engines, they help amplify organic website traffic.
Effective content marketing also improves your website’s search engine ranking and ultimately, increases its online visibility. This is perhaps the reason why 70% of marketers are actively investing in content marketing.
2. Effective Conversion of Website Traffic
There is no point in boosting website traffic if you fail to convert website visitors into leads and customers.
Today’s consumers aren’t ready to buy at the first go when they hear or read about a product. Instead, they want to delve deeper before making a purchase.
Judicious use of content marketing helps educate your target audience about your brand and positions your product as the solution to their problems. This, in turn, helps nurture active leads and convert them into loyal customers.
3. Keep the Conversation Alive
Gone are the days when you could use cold calls and emails to educate your potential customers about your product.
Today, it has become imperative to build a lasting relationship with your target audience before you make a sales pitch.
This is where content marketing steps into the picture by helping you stay connected with them.
From newsletters and blogs to videos and social media posts – you can use various content formats to keep your audience hooked.
For instance, note how TravHelper, a popular travel website, leverages blog posts to engage their audience and build their authority.
Image via TravHelper
4. Amplified Brand Awareness
Content marketing helps boost your brand’s presence across multiple channels including search engines, social media, emails, etc.
If your content hits the right chord with your audience, they’ll likely even share it in their networks.
This, in turn, skyrockets your reach even further and helps you connect with an audience that would’ve remained inaccessible otherwise.
5. Increased ROI
One of the best things about content marketing is that it provides long-term results.
If you publish a well-researched and insightful e-book, it will continue to generate leads for months or years to come.
Likewise, if you upload a viral meme on your social media profiles, it will boost your online visibility for weeks or months after you’ve first published it. You can also repurpose existing content assets into various other formats.
Moreover, the resources needed to create online content are often lesser than that required for mainstream advertising.
Also, the communication channels used for content marketing are more cost-effective than traditional channels such as television and radio.
The long-term benefits combined with lower production and marketing costs of content marketing result in a remarkably high return on investment (ROI).
6. Enhanced Social Media Presence
Your potential customers don’t follow you on social media to know how awesome your products are. Instead, they want to know how much your brand cares about them.
When you regularly upload relevant, valuable, and engaging social media posts, it helps you strike a chord with your audience.
If they find your content interesting and useful, they’ll even share it on their own profiles.
This helps skyrocket your online presence and positions your brand as one that values its target consumers.
7. Improved Customer Experience
Effective content marketing helps familiarize your target audience with your brand even before they convert into customers.
Moreover, detailed and well-articulated content can help educate them about various aspects and features of your product.
Even when they become your customers, you can send resourceful guides and tutorial videos to help them use your products.
This can go a long way to improve the overall customer experience and ultimately help you retain existing customers.
8. Increased Brand Authority
When you regularly publish high-quality content across multiple channels, your audience starts perceiving you as an industry authority.
If your published content attracts backlinks from other authoritative websites, it further improves your reputation and credibility.
This, in turn, motivates them to look up to you for reliable and meaningful information. It helps you win the trust of your target audience and ultimately, convert them into paying customers.
9. Reinforced Brand Loyalty
In today’s fiercely competitive and consumer-driven market, most brands strive to win the loyalty of their customers.
In the absence of top-notch content, you can’t attract loyal customers even with the most groundbreaking product.
When you consistently deliver high-quality content in various formats, it positions your brand as one that prioritizes its audience’s needs.
This, in turn, helps you earn their trust and convert them into loyal advocates of your brand.
Final Thoughts
In today’s day and age, every other brand is fighting for your potential customers’ attention.
Wooing them with awesome product features and excellent customer service will only take you so far.
If you want to attract and retain paying customers and build an army of loyal brand advocates, you need to leverage content marketing.
From boosting brand awareness and authority to increased website traffic and qualified lead generation, content marketing offers a wide array of outstanding benefits.
The best part is that it delivers long-term results and an extremely high ROI. Also, it helps strengthen your brand’s presence on search engines and social media platforms.
Are you using content marketing to grow your business and build your brand? Share your experience in the comments section below.
