Statistically, when it comes to comparing all the marketing automation software companies all over the world, HubSpotwill top the list with Marketobeing its close successor. Well, there are good reasons for this.
According to the survey report of Similar Tech, it is found that:
- Marketo is used by nearly 33,000 websites and
- HubSpot is active on more than over 96,000 websites.
Apart from nearly three times larger in usage, the survey report also proves that HubSpot happens to be the most commonly used marketing automation software for most of the industries across all countries.
There are also several other reports that suggest that over the last couple of years, adoption of HubSpotas a marketing automation software has significantly increased while on the other hand, the usage rate of Marketo for the same purpose by the industries has actually decreased.
However, there is no reason to believe that Marketois in its dying stages and you should put it out of the equation right away. Give the software its due credit, even if you are in love with HubSpot and using it, only it.
Marketostill is a well-established platform for marketers to consider and make a proper comparison. As a wise marketer, you must base on your selection of marketing automation software on your findings.
Comparing HubSpot and Marketo
When you want a fair comparison between the two popular marketing automation software, make sure that you consider different metrics and parameters. Here is the list of figures and facts of comparing HubSpotvsMarketo in to each specific category.
First when you consider ratings of HubSpot and Marketo respectively on a scale of 10 then you should do it under different categories as well such as:
- Ability to meet requirements: 8.6 and 8.3
- Ease in use: 8.5 and 7.1
- Ease in doing business with: 8.7 and 7.6
- Ease in administration: 8.5 and 7.6
- Ease of setup: 8.0 and 8.4
- Quality of support: 8.7 and 7.3
- Positive product direction: 8.6 and 7.9
When you consider the difference in features of the two software, once again you must ensure that you do it in a similar way. Features may include everything of the following:
- Creating and personalizing emails: 8.7 and 8.2
- Sending emails: 8.9 and 8.7
- Managing email deliverability: 8.7 and 8.0 and
- Automated email responses: 8.8 and 8.5.
Similarly, in online marketing, HubSpot has all of the subcategories like landing pages and forms, A/B testing, dynamic content. Mobile optimization and search tracking and optimization all on the higher side of 8 while Marketo is stuck in a scale of 7 and within for all subcategories. It is almost the same in the lead, campaign and social management ability as well as reporting and analytics.
Determining the winner
Considering the above scores, you may then to think that HubSpot is the clear and definite winner. However, it is too early to write your concluding remarks on the stone!
If you map these two marketing automation tools more precisely and be honest with your findings, you will see that both these tools are incredibly useful. Yes, there is a slight difference in the comparative scores and there are significant differentiators and drawbacks of each, but picking a winner among Marketo and HubSpot you will need to analyze your scores a bit more.
According to the statistical reports of several organizations who studied on HubSpot and Marketo it is found that in different categories one defeated the others but there are several in which there was a tie. The compilation of such reports based on different categories show that:
- In filtering, Marketo won
- In assigning multiple assets, the winner was Marketo
- In customizable qualifiers, HubSpot surpassed Marketo
- An the automated program, there was a tie
- In customer retention, there was a tie as well
- In sales-lead conversion, once again HubSpot won while
- In visitor reports, Marketo defeated HubSpot.
Now, after his compilation, the definitive winner between HubSpot and Marketo is Marketo!
And you thought HubSpot was the winner all the time! Confused? Well, you should be, but no more if you read on.
Probing the pros and cons
If scores cannot help you to determine the winner between HubSpot and Marketo, the pros and cons between the two surely would. Well, it is good to find out.
When it comes to the benefits of using HubSpot, it can be tabulated as the following:
- It will provide access to dynamic CRM to facilitate all-in-one sales
- It will track deals and behavior of the leads through the sales funnel
- It will support multi-channel marketing to enhance your advanced marketing capabilities
- It will make the content management system robust and
- It will automate your marketing workflows.
As for the downsides of HubSpot, you will have to use all of its features if you want to get the most out of it. Also, you may need some costly add-ons once the fixed number of contacts for your tier exceeds. In addition to that, it also comes with several expensive onboardings and it has all the useful features grouped in the Enterprise package which is the costliest of all tiers.
On the other hand, the benefits of using Marketo include multi-channel marketing, tracking marketing ROI. building a strong community, salesforce integration and different pricing tiers. As for the downsides of Marketo, it has limited integration, poor content creating the ability for better user experience and is certainly not an all-in-one solution.
Alternatives to HubSpot
All this means that when it comes to choosing an alternative to HubSpot, it is all about your personal choice and needs. There are a few specific alternatives that you can choose for HubSpot apart from Marketo such as:
- InfusionSoft, which is best for small businesses, easy to use and provide high ROI
- Adobe Marketing Cloud, which some with different solutions and is best for creatives
- Act-On, which is best for all to use requiring minimal IT knowledge for effective email marketing and
- Wishpond for its easy to use interface and connection with different marketing platforms.
And all these times you thought HubSpot is the only good one! Now you know.
