For those that work in SEO and content creation, everybody is talking about ChatGPT. If you are uncertain what this is, it stands for chat generative pre-trained transformer. One of the many benefits of this artificial intelligence engine is that it can understand language queries. The reason why it is a hot topic for those who work in SEO is that people are wondering if it can benefit them.
Can ChatGPT Help Create Content?
ChatGPT is excellent for quite a few things although it does have its downfalls. Firstly, it can be used to write SEO blogs, articles and content for landing pages. It can also construct research for SEO-focused content. It can also help keyword research and content clustering. The final positive of this artificial intelligence is that it can embed elements into your articles/content so that it can be linked.
Although this sounds like a fantastic tool for SEO experts, it does have its pitfalls. Nonetheless, we will look at the positives this new ChatGPT bot is good for.
Is ChatGPT Good For Writing Blog Posts?
One of the positives of ChatGPT is that it can write entire blog posts in less than a few minutes. The main worry is whether it is optimised and whether the content is helpful to the user. That also includes E-A-T.
Google announced there is no ban on AI-generated content however their concern is the relevance of that content.
Experts believe if your website has high authority already, AI-generated content could benefit your website. However, if your website is low authority, it may not help you.
Something you must remember is whether the generated content is relevant and accurate. You may have a section that discusses what makes your business unique and special. This section may be something only a human can write because the AI doesn’t have this knowledge.
We have concluded that ChatGPT is ok for this. However, there are a few things a human will have to check before implementing the blog onto the website. That includes the relevance, the accuracy and whether it is optimised.
Can ChatGPT Be Used For Meta Descriptions and Content Blocks?
Something else people have questioned with ChatGPT is whether it can be used for writing metadata. Those who work in SEO also want to know if it can be used for writing content. We advise you to be careful with how much you use ChatGPT for your content. You don’t want all your content to be written by AI because it won’t look natural. Nonetheless, there are a few things you can do to ensure the content is accurate and helpful to the user.
Prompts – You can tell the AI bot the angle you would like to take with the content you are asking it to write.
Train The Bot – Something else which is great about this AI is that you can train it to the writing style you prefer.
Limiting Content – The final thing you can tell the bot is limiting the content so you are more likely to get the correct output.
To improve the quality and relevance of the content you are asking the ChatGPT to write about, you can give it a paragraph for it to emulate.
There are many other things you can use the ChatGPT for as well. That includes product descriptions, content or source summaries. The ChatGPT can create a list of the books or other sources your users can read.
Again, ChatGPT can write content and meta descriptions for you. It can also provide short descriptions for products; however, all of the correct data has to be provided for the ChatGPT for it to be accurate.
Content specifically targeted at your company is something that ChatGPT would struggle with. For example, if you are a construction plant hire business, you will need to provide it with specific information about a business to ensure it is accurate. Again, letting the ChatGPT write out this information isn’t advised, simply because it does not know the information that a human knows about your business if it isn’t on the internet.
Can ChatGPT Be Used For Editing Content?
SEO Specialists are also wondering if ChatGPT can be used to edit existing content and improve it. However, there seem to be a few issues with this although it is good in some areas.
One thing that ChatGPT is useful for is shortening content and separating them into paragraphs. Furthermore, it can add sub-headings to these paragraphs; however, you will need to specify the subheadings when prompting the ChatGPT. Finally, you can tell the ChatGPT to focus your opening paragraph on what a user is initially looking for.
Can ChatGPT Be Used To Conduct Keyword Research?
Another task that SEO specialists complete is keyword research. It is something that can easily be done by a human but it is time-consuming. However, the keyword research that you conduct will be far more accurate than using ChatGPT.
Use the ChatGPT to brainstorm ideas. For example, a glossary of terms that are related to your topic. You can also tell it to get other categories related to your topic or niche and the questions a user is likely to ask about your content. You can then use all of this research to conduct your keyword research yourself. Chat GPT is great for data entry tasks like this as long as you provide it with enough information.
Final Thoughts Of ChatGPT
Although ChatGPT is good for several tasks and reduces the time on those tasks, there are some problems. Additionally, the content will still need proofreading to ensure everything is accurate. Furthermore, the ChatGPT will need to be provided with enough information to know what to write. Sometimes, it would be easier to do it yourself. ChatGPT is great for many things but isn’t fully capable of replacing humans in SEO.
Google has launched their version of artificial intelligence that will rival ChatGPT and be an improved version as well. Once this is available to the public, we will truly know if artificial intelligence can replace content writers and SEO specialists.
Artificial intelligence is changing the world for the good and the bad. Yes, it is making us lazier but it is also making businesses more efficient with their time. For example, there are many businesses which use automated systems to input data instead of manually inputting data. At the end of the day, time is money and if you can save money using AI.
