Book More Physical Therapy Consultations in 2022
Lead generation is something every business-owner would like to increase. The best strategies for increasing your visibility and connecting with more prospective physical therapy clients involve capturing and keeping people’s attention. To learn how to do so, check out the following tips for online marketing for chiropractors, and use them to consistently grow your practice.
Optimize Your Website
A great PT website should be easy for visitors to use. It should especially be accessible for people with disabilities, with large, clear fonts where needed, screen reader capability, and other features to help people with hearing, visual, and mobility impairments to engage with the site.
Use colors that create a sense of calm and convey your brand identity. Complement those visual elements with great photos of you, your staff, your clinic, and the cutting-edge equipment you use to improve patients’ health.
Visual components and user-friendly navigation will draw your website visitors in and encourage them to linger and explore your website. Once they’re comfortable, your engaging content will answer their questions and help to solve their health problems.
Post Relevant Content
Your PT blog is one of the most important features of your internet marketing for chiropractors strategy. Every new entry or landing page you create for your site paves a new digital pathway to your clinic.
Tap into frequent questions and concerns of your patients to create content that gets to the heart of their needs. If a more sedentary lifestyle during the winter season or isolation during COVID lockdowns have negatively impacted their fitness routines, provide tips to help them get active again, despite those challenges.
If nutrition is a challenge due to food shortages, provide suggestions for healthy substitutes. There are countless opportunities to remain current and meet your readers where they are.
Make Use of Phone Hold Time
No one likes to wait on hold when calling a business for help, but most consumers understand that it is sometimes necessary. Make the best use of hold time with a tool like The Informer that provides your practice with custom marketing messages to play while callers wait on hold.
They can create scripts for you that include information about:
- how to reduce neck pain while working with electronic devices
- tips for better posture while working
- solutions for carpal tunnel syndrome
This kind of tool can make your callers feel like the time they’re spending is being put to good use while waiting on hold.
Get Social
You can make a difference in your local community while also boosting your clinic’s visibility. Invite your staff to have fun participating in:
- Fundraisers
- Nutrition expos
- Charity dinners
- Sports events
Do a web search for events and sponsoring organizations in your area, and find out how to join, or simply keep your ear to the ground when communicating with colleagues. Many of them may already be participating in community events, and they will be glad to share information with you. Your helping hands will be much appreciated.
Increase Visibility through Sponsorship
If creating an event of your own or volunteering your time to help organize a fundraiser is too time consuming, you can opt to sponsor an event in your town. Your clinic can offer to pay for staff t-shirts, catering, or other event essentials, in exchange for having your clinic’s name and logo displayed on event literature and signage, to increase your visibility and expand your reach.
Work With Affiliates to Enhance Credibility
You may already be working with physicians, prescription drug companies, medical equipment manufacturers, and others, to provide the best care to your clients. Some of them may be willing to partner with you in an affiliate relationship as well.
Exchange guest posts on your websites’ blogs, or work together on social media campaigns that feature the branding of both businesses. Collaborating with other businesses can help you better serve your clients, and mutually enhance your credibility.
Create Upbeat Video Content
There’s nothing like a personable and upbeat video to reach people with your message. Include a quirky jingle, quote, or notable phrase that people won’t forget. Use this opportunity to show off your staff members in action as they care for patients. A short and engaging video made with heart helps you make a genuine human connection with new prospects.
These digital marketing tips for chiropractors have the power to capture the attention of prospects and encourage them to book consultations with you. To get help with implementing a plan that puts this advice to good use, contact the expert web developers. Specialists will help you lay a solid digital marketing foundation that creates a steady flow of leads and brings new consultations to your PT practice.
