Best Amazon Keyword Research Strategy – It goes without saying that listing optimization holds the key to your success on Amazon. If you are someone who knows about the basics of optimization, rankings, and SEO by any chance, you will follow up on this post better than anyone.
I am assuming you have the seller central already in place and you are getting few sales daily. To my guess, you want to push those sales to 50-60 days or even more at any cost. You are wondering whether it would be possible or not, which to me, is quite a fair thing to question.
Before we move onto the steps, take a glimpse of your competition. If the competition is too damn high, optimization won’t just be enough, you will have to dive deeper into what they call ‘Advertising’.
Moving forward, I need you to follow the steps while you are reading this or maybe jot down the main points.
The Keywords
In easy terms, you need to know the search queries related to your product. In more specific terms, you have to know the words that people used to find your product.
Like, if you are selling backpacks, the search terms would be school bags, cute bags, travel bags, etc.
So where will I find those search terms?
You need an Amazon Keyword Tool. Like for Google SEO, there are tools that extract data directly from Google and show real-time searches and volumes. For Amazon, the story is quite the same. Along with Helium 10 and Merchant Words, WordSpy is also a great tool for your long-tail keyword research.
Once you have the keywords, you will choose the ones with the highest volume (Monthly-searches) that can drive traffic and conversion to your product. THIS IS A WRONG STRATEGY!
If I keep it simple, the volume isn’t the only thing you should be considering in your keyword approach.
- The first step is to check your rankings. The keywords that are already on the first page doesn’t need to be focused on.
- Analyze the keywords on the 2nd and 3rd pages.
- Next is to filter out the less competitive keywords on those pages and use that in your listing. They will be easy to optimize and will rank quicker.
Little confused? Read the A10 Algorithm Again.
Whenever you get a sale, Amazon gets a share of it. It makes sense right?
So Amazon will rank those listings that have a good sales history and conversion rate to increase its earning. Do you see where it is going?
In order to achieve maximum sales, you need maximum impressions. And the best way to do it is to get the low-ranked keywords optimized in your listing because they will take less time to rank compared to the high-volume keywords.
So how do we rank for the high volume keywords?
It takes time. The process for ranking a high volume keyword isn’t a walk in the park. You will have to put an extra effort into it to get it on the first page. Those extra efforts may be in the form of PPC – keyword-based targetting or other types of Ads that can increase the conversion rate.
Let’s get back to the pool – The first step is to search for the keywords in your niche. If you are selling helium 10, you can search it via cerebo or the reverse ASIN Feature. The reverse ASIN is better since it saves-up time and gives more accurate results as compared to you manually guessing the keywords.
Here are the steps to follow for adequate keyword research.
- List down the top 5 best selling competitors in your niche.
- Do the keyword research using the reverse Asin lookup.
- Download the keywords in the excel or CSV form.
- Copy and save the search terms as well
Once you have the keywords, it’s time to do the selection.
Filter out 10 keywords that have a volume of lower than 500: Infuse these keywords into your bullet points efficiently without making it look dull.
Filter out 5 high volume keywords: You should infuse these keywords into your title and product description. In any phase, you should avoid force snuffing of keywords because that may backfire your performance.
Filter out the most relevant search terms from your extraction: You can’t use all the search terms in your listing since there is a character limit of 200. You should filter out the most relevant ones for your product. Note: Keywords and search terms are different.
If your product has many variations, the title has to be different for each and different character limit would apply for each variation.
For the main variation, the title limit should be 80 Characters. Try to enter the main keyword along with your brand name there and few specs.
For other variations, you can write titles up to 200 Characters while using different keywords for each.
I always recommend sellers to make a consistent listing for each variation except for the title. The use of irrelevant symbols except the green tick can cause trouble in your ranking because Amazon may consider you as someone dodging its algorithm.
The Bottom Line
Content is the king. It has to be bullet-proof and convincing at the same time. More than the keywords, the focus should always be on making it attractive. The art of snuffing keywords without affecting the quality of the content is what you need to have in writing a perfect listing.
Amazon Keyword Research tool – Once you upload your listing, wait for a week to see the results. This can also be done with an Amazon Keyword Tool where you can track the performance of your keywords and other analytics stuff. Good luck!
