Standing out as a small business can be challenging. One way to separate yourself from the rest is with creative signage and lighting. In the past, companies used neon lights to highlight themselves, but that strategy is becoming obsolete with the invention of LED lighting. These are the benefits of LED lighting for small businesses.
Cost-Efficient & Eco-Friendly
Being a small business requires getting the biggest bang for your buck when you invest. LED panels are a wise selection that provides you with a high-quality, energy-efficient marketing resource. Although the signage is bright and bold, LED lighting significantly reduces the energy necessary to operate. LEDs do the job 75 percent more effectively than your standard neon lights. Less power also means they don’t emit much heat, keeping your business cool.
Longer Lasting
After you put your signage on your storefront, you don’t want to hassle with it again. A burnt-out bulb can ruin your signage or possibly leave an amusing message if the wrong letter is missing. For that reason, opt for LED lighting; they provide thousands of hours of illumination compared to traditional fluorescent options.
Illuminate Sharp Colors
Years ago, neon lights were the talk of the town because they illuminated things using bright, sharp colors. One major issue with neon lighting, however, is that it needs gas to glow. To improve the carbon footprint, many cities, counties, and states ban neon because of the gas that travels through the atmosphere. LED lighting shows those crisp colors without using any harmful substances to generate them. Neon colors may disappear due to sunlight, but LEDs are easily visible during the day or night.
Weigh Lighter
Handling neon lights can be problematic because of their weight and glass tubing. If you drop or smash one, you and anyone standing nearby will get injured. LED signs are not complicated to hang up on your storefront.
Versatility
Basic signage is generic, boring, and stagnant, providing nothing substantial besides your business name. LED lighting lets you get creative with your ideas with animation, scrolling messages, and other special effects. Depending on your business, you could create fun animations that attracts people.
These benefits of LED lighting for small businesses are helpful for those interested in growing their business without taking on much risk. The versatile nature of proper LED signage is one of the most valuable marketing tools to use, so incorporate them into your business right away.
