A large part of your success as an Amazon seller revolves around choosing the right niche. Everyone wants to select a niche that is profitable and has limited competition, but not many succeed with it.
While products with high demand allow you to make money faster, the question is, how you find a profitable Amazon product niche.
Even if you find the right product, the journey of selling on Amazon can be quite challenging. First, there are already numerous sellers using the leading ecommerce platform to sell similar products. And secondly, it is not easy to convince buyers to spend money on your product, especially if you are a beginner with no customer reviews.
But fret not; because we are here to help you precisely with that. In this blog, we will walk you through some useful ways to find niche ideas and get your fist amazon ecommerce business going. But before that, let’s understand the term “niche” and its importance.
What is niche and why is it important?
A niche represents a narrow section of the broader market with its particular demographic requirements, products, and customers. For instance, electronics is a fairly broad market, but we can narrow it down to specific products like wireless charger and headphones to include niche products.
Though niche marketing eliminates a few prospects, it creates more demand among a narrow section of consumers who want to really buy your product. The competition that you face in niche marketing will not be as fierce as you will meet when operating in a broader market. So, niche products make marketing easier and more profitable.
The hunt for your product niche can be tough, but we have come up with ways to find an attractive niche for your new ecommerce store.
Conduct keyword research:
Many Amazon sellers choose a niche without having an idea about how they will rank in that particular niche. Before entering into a niche, conduct proper research and dig into some realistic data about the market.
Avoid overpopulated niches because other established sellers will have better ranking and more resources to corner you right from the beginning. Although it is possible to build a new amazon brand, it will take time, efforts, and other resources to get to that level. It is, therefore, wise for a beginner to choose a niche that is not over-saturated.
A keyword research tool will be one of your biggest friends that can help you find the ideal amazon niche to sell. Use tools like Google Adwords to see the monthly searches performed for specific words and phrases. Other tools like Ahrefs and Uber suggest can also give you valuable data about various keywords and how different businesses are performing for that keyword. Find a balance between competition and search volume to drive sales.
Prefer trending niches over products:
When choosing a niche for your new amazon store, it is always recommended to consider trending niches instead of trending products. This is because a product can be replaced, or at least its use can be minimized by another, but a niche will remain in trend for a long time.
It is not possible for niches to suddenly fade away because it would mean the disappearance of a whole industry, which is less likely to happen for trending niches. Use market data and user interest to see the growth rate of various niches and determine which ones are performing better.
Conduct competitor analysis:
A close analysis of your potential competitors can also help you decide the best niche for your ecommerce store. Start by searching your desired product on Amazon and analyze the competitors who offer a similar product. A tool like SEMrush can also be utilized to generate data about different search terms.
If several sellers already dominate the marketplace for the product, you might want to reconsider your product niche. The reason is that it is difficult for beginners to turn the game around against established brands.
Use Amazon niche finder:
Finding the right niche with amazon can be a daunting task since there is an extensive amount of data to go through with numerous categories and sub-categories. However, with amazon niche finder software, you can speed things up and find a profitable niche with low competition.
The software analyzes data for search terms and calculates the volume of sales that can be generated in a niche. It also determines the efforts required to rank top in the desired niche. Based on the data, the software informs you whether or not a specific niche is profitable.
Over to you:
The tips shared here about finding the right product niche will significantly brighten your economic prospects on Amazon. This may not be an extensive list, but carefully following these tips will surely get you to a place where you can jumpstart your career as an Amazon seller.
