Flexible packaging is gaining popularity over other packaging alternatives due to its greater consumer appeal and lower manufacturing costs. Flexible packaging is in demand for its ease to recycle and effective supply chain management. This ecological end of life option has not just increased its deployment across myriad industries but has also augmented sales.
Here are seven reasons why Flexible packaging is emerging as the first choice for food manufacturers:
Extends Shelf Life
Flexible packaging comprises several layers of soft plastic and is crafted to safeguard food from degrading. It creates insulation from the outer environment and maintains its freshness. Hence flexible packaging extends the shelf life of many products, especially edible products, and prevents product tampering during transportation and distribution.
Increases Consumers and Manufacturers’ Convenience
Due to lightweight, flexible packaging, it is convenient for consumers to buy, transport, and store the product at home. Many packages come with zip style packaging, which is easy to open and reseal, making it a popular choice for manufacturers and buyers. Lighter packaging minimizes the shipping cost as compared to more cumbersome bulky packaging and is less likely to get damaged.
Gains Consumers Attention and Creates Shelf Appeal
The goal of the marketing and creative team is to gain consumers’ attention to their brand and build its brand value. The designers use their creativity to create a smart design that is eye-catching and brings clarity to the brand name. Creating a packaging that stands out and helps consumers to pick and carry product has reduced their pain. Flexible packaging is one of the keys for businesses to stay in the market and give competition to their rivals.
Reduces manufacturing costs and Produces less waste.
Intelligently designed product packaging can reduce the overall cost of manufacturing flexible packaging. It requires less material, less water, and electricity to manufacture and transport these packages. Thus decreasing labor costs as well as producing less consumer waste.
Eco-friendly
Several manufacturing companies are choosing flexible packaging to restore our earth’s resources due to much awareness in recent years about global warming and preserving ecosystems. Materials that are eco-friendly and recyclable are getting used as compared to the materials used for plastic packaging. Companies are focusing on sustainable solutions and working on reducing greenhouse gas emissions throughout its distribution.
Conclusion
Sustainability is the focus of all the companies; it is not going to take a back seat in manufacturing product packages that are not environment friendly. The biggest goal of this era will be to produce less waste and slay plastic use. Flexible packaging has many environmental advantages over traditional packaging and benefits consumers as well as manufacturers. Of all the other benefits, the essential benefit of flexible packaging is for consumers since the product offers a level of ease to seal back the pack after consuming the desired portion.
