Living amidst a global pandemic, digital media, and the internet is a big source of entertainment. Since the conception of the world wide web, it has taken over the way people shop and entertain themselves. As technology develops, the internet has become a space with endless opportunities, so we need to know the importance of website safety. One can easily procure information, music, and also interact with other people. But as opportunities unfold, dangers also lurk nearby. The internet has also given birth to multiple threats like malicious malware, phishing, data theft, and more.
This is especially a threat to online businesses. Many organizations have migrated to being digital in current times. They need to focus on cybersecurity. The past few years have welcomed an alarming number of breaches, hacking, and stolen information. Many consumers think twice before saving data in an organization’s server in fear of a data breach. Therefore, companies need to implement cybersecurity and have a safe-looking website. The website safety can influence the purchase decision. For example, having an SSL certificate helps reassure consumers that their personal information is safe. There are many websites from where an SSL certificate can be procured.
Importance of Website Safety:
Website security plays an important role in sales. Did you know, 57% of consumers won’t recommend a website they believe is poorly designed? This can have implications for sales. Here is another nugget to chew on – a consumer takes just a few seconds to decide whether they like your website. They judge a website, by how it looks to judge whether the website they’re entrusting is safe or not. Around 38% of people won’t engage with a website they find unattractive. A consumer takes around 0.05 seconds to decide whether or not they want to visit a website.
One bad experience can make a business lose many potential customers.
Close to 88% of customers will never visit a website they already had a bad experience with.
A website will also influence the customer’s credibility in the business. Did you know that 70% judge credibility based on parameters like layout, colors, font, content, and other elements? These judgments will influence their decision. When it comes to sensitive information, consumers will judge the website before putting in data. Therefore, an organization needs to have a website that is secure and looks secure too!
Steps for Making Any Website More Effective:
Many elements come into play during website designing. At this primary stage, developers should also keep website security in mind. Here are a few tips that will make any website seem much safer:
1) Start with the Domain:
The domain name is the first point of contact for a potential consumer with an organization. It should be important that the domain name sounds reputable and memorable. Through the domain name, potential consumers make their decision to visit the website. The domain name should be SEO optimized, easy to remember, and completely original. The name should not feel like spam. This will cause a significant loss of potential customers.
2) SSL Certificate:
Most organizations tend to have multiple webpages under one domain. This can create access points for malicious malware and hackers to enter the sever. This is where an SSL certificate steps into the picture. A secure socket layer (SSL Certificate) encrypts information a customer enters during a transaction. It encrypts the customer information flowing between the server and the browser. Many websites provide an SSL Certificate. In just a few simple steps, you can enjoy an added layer of security with Cheap SSL Certificate.
3) Reviews & Testimonials:
The best way to get potential customers to trust a website is through word of mouth by other customers! Testimonials and reviews help in providing reassurance and credibility towards a particular website. You should proudly display Facebook ratings and Google reviews too. The best publicity for any business or website is through word of mouth.
4) Take Care of Where Advertisements Are Placed:
Some websites are judged as spam simply because of the way their advertisements are placed. Advertisement creates revenue but they also need to be part of the website with the layout of the website. Here are two tips to keep in mind about how to place ads on a website
- Avoid overcrowding a page with ads. Whenever there are too many advertisements, visitors will ultimately assume the website to be spam.
- Distinguish the ads from the other elements of the website. Just by making ads with a label, it will make it easier for consumers to navigate and decode the website.
5) Content is King:
The kind of content displayed on the website can influence whether potential consumers consider the website spam or not. The content has to be interactive yet sophisticated, simple yet convincing. The way information is provided will influence how consumers view a website. When it comes to content, always hire a professional. They will provide precise and error-free content. If the content has too many errors, potential customers won’t convert. Don’t oversell through false promises, be as honest and engaging as possible. Customers will have a bad impression of such websites.
6) Terms and Conditions:
Running a business also means that customers need to adhere to certain terms and conditions. For every transaction or other important interactions, ensure that all the terms and conditions are communicated. They need to be clear and concise for consumers to read. Always have an FAQ section as well so that potential consumers can further communicate any doubts or questions they have about the terms and conditions.
7) Design holds the Key:
Lastly, the design of the website can influence the credibility the website has. Websites that seem tacky overloaded with content or dis-organized might be considered spam. Having high-quality illustrations, user-friendly navigation and obvious CTAs help retain customers who come wandering to the website. A good layout, color, font size, and content placement also can have a good impression
Conclusion:
Website safety is not limited to cybersecurity. A website has to look safe to be safe. This is a point that should be considered during website design. The above are just a few ways of making a website look secure. Authenticity is a key, an authentic and well-designed website will naturally appeal and make consumers/ potential customers feel safe.
