7 Lead Magnets to Multiply Website Conversion Rates -

Lead magnets invite people to give you their contact information in exchange for something they value. Use them to create a website that engages visitors with exciting content and encourages them to return. When you entertain visitors and answer questions that help them improve their lives, they will view your company’s website as a valuable resource.

Here are seven of the most effective lead magnet types. To avoid overwhelming your visitors, you’ll want to use them sparingly. However, you can leverage two or three that are most compatible with your content and format, and multiply your leads several times over!

Make Pricing Easy with a Price calculator

Enhance the experience for your users by adding a price calculator to your website. This tool is most useful for vendors who provide custom quotes for services or bulk products, instead of fixed prices.

A price calculator tool allows you to input all pricing variables, like discounts and quantities, for your customers. An online calculator can save you time and money, since customers won’t have to call you for cost information.

Have Fun with Games: Wheel of Fortune

Games are fun and relaxing and offer a chance for people to loosen up., Wheel of Fortune is a familiar game that gets people excited with the hope of winning prizes. As they spin to win, their anticipation will soar, and you can reward them with free shipping, a gift, or a discount they can immediately use to make a purchase on your site.

It’s best to place this lead magnet near key products on your e-commerce site. This creates an incentive for them to complete their transaction. It’s also a good tool for collecting email addresses from your landing pages.

Encourage Newsletter Signups

Grow your readership with a pop-up that lets visitors subscribe to your newsletter in a snap. Just ask them to input an email address to regularly receive your latest news, or take the next step and offer them a small introduction to your content with an ebook, tutorial, or sample article, and be sure to let them know that this is an exclusive offer for subscribers.

Also, invite visitors to subscribe to your RSS Feed. This way, they’ll get an email with your new content every time you create a new blog post. This is an automatic email newsletter, and it gives you an advantage for easily increasing your conversions many times over.

Invite Guests to Complete Surveys

Surveys and polls give your visitors a chance to express their opinions and concerns. For best results, put survey pop-ups on pages with products you want to improve or promote, along with blog posts covering topics that your audience can relate to. You can also place them on pages that visitors will likely see last. Keep questions as concise as possible to hold the attention of your visitors, and to get the best insights.

Give Reminders with Alerts

Alerts, push notifications, and calls-to-action help you to harness the power of real-time correspondence. Put a pop-up on your blog’s landing page so visitors can opt in and get alerts about your latest posts. You won’t have to wait for them to open emails or visit your website, they will receive a browser alert instead, no matter where they are on the web.

Stay in Touch with Callback Forms

There will always be customers who prefer to speak directly to a human. They may have specific questions or need to resolve complex problems.

Make live connection easy by providing a callback form on your contact page. In addition to the customer’s phone number, ask for the best times to call them, and display your customer service hours in or near your form. By taking these simple steps, you can reduce customer frustration and reassure them that they can expect a call back from a human rep. To follow through, make sure you have a service representative in place who is ready to make prompt callbacks when needed.

Engage one Last Time with Exit Pop-ups

Include a pop-up on your ecommerce page that asks “Are you sure?” whenever someone leaves items behind in their shopping cart, or provide them with one last chance to receive a freebie.

Exit popups like these use algorithms to guess when visitors are most likely to leave your site, based on the movement of their cursors. When the algorithm guesses that a user is about to leave, it issues a call to action to keep the visitor on your site.

Don’t Overdo it with Pop-ups

Lead magnets can go a long way toward creating fun and useful interactions between you and your website visitors. However, they can undermine your lead generation plans if your website is considered spammy, or if you annoy visitors with too many requests.

An engaging website that is full of helpful information will lessen the sense that your visitors are simply being sold to. Use your content as an ongoing conversation between the public and your business that leads to multiple conversions time and again. For help building relationships with your users that ultimately lead to increased clientele, contact Clever Solution for marketing support.

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