Social Media Marketing Tips
Annually, social media marketing continues to prove its relevance. Globally, more and more people and businesses are finding remarkable importance in social media use. Whether it’s cultivating relationships, increasing brand awareness, or doubling business ROI, social media can be of great advantage to you.
To substantiate, social media has led to the rise of social media marketing (SMM). This refers to the use of social platforms such as Instagram, Facebook, TikTok, and Pinterest among others to build networks or promote brands.
Social media marketing has exponentially increased due to its efficacy in bridging the gap between businesses and consumers. Currently, there are more than 200 million businesses on Instagram alone whereas LinkedIn has over 75 million organizations according to Business of Apps. Platforms like YouTube have become a go-to avenue for improving content marketing. Therefore, there are generally a lot of options for every business and brand out there.
Some of the fundamental factors that make social media ideal for businesses are its ever-increasing users and business features. There are about 4.76 billion social media users globally with Facebook ranking first with the most active monthly users. So, are you looking for the best social media tactics to grow or promote your brand on social media?
7 Incredible Social Media Marketing Tips to Grow a Brand
A brand is your product, service, or business identity in the marketplace. As much as you may be the owner, quite often many brands have a distinctive presence in the market. That’s certainly because it takes more than an individual character to build a brand.
Building a strong brand on social media will take you more than just posting weekly or daily. Social media users are looking for more than that. They desire to build connections with brands that understand their preferences and that are willing to create tailored experiences for them.
More so, they want to relate to the story behind a brand, your mission, and your vision. Therefore, it requires you to become strategic if you want to grow your brand on social media. So, here are some of the most reliable social media tactics for growing a brand;
- Define Your Goals
Every brand is unique and this means that you must set goals depending on a number of factors. In this case, you might try to assess your brand power, strengths, and weaknesses. Besides, is it a beginner brand or has it existed in the marketplace for a long time?
Such questions allow marketers and business owners to set SMART goals for their brands. It would also be best to perform a SWOT analysis to understand the strengths of your brand in conjunction with your competitors. Whether your goal is to increase brand awareness, build a strong brand reputation, or increase traffic to your website a competitor analysis is beneficial.
Additionally, whether you want to generate more leads, and boost conversions and sales, your goals must be realistically set. If you are trying to introduce social media users to your brand, this would take more strategic tactics. That’s because your brand is wholly new to social media users. Therefore, try to set goals as per your brand strength and certainly, budget.
- Select the Best Social Media Platforms
There are generally many people that use social media and among the major drivers are finding new brands and connections. However, not all social media platforms are the same. You must understand the platforms that harbor your target audience. If your target audience is the Gen Z and millennials, then you must prioritize Facebook, Instagram, Snapchat, and TikTok. However, if you target working professionals and hires, then LinkedIn, Twitter, and Reddit are excellent social networks. Whereas any brand can leverage YouTube among other video streaming platforms to promote their offerings.
- Leverage the Art of Storytelling
You may have a powerful mission statement, but modern consumers are also interested in the story behind a brand. What transpired before your brand and what difference do you intend to make? Does your brand have a CSR strategy? Brand storytelling can help your target audience understand more about your products, services, and intentions. Besides that, it can help a business increase brand awareness, earn trust, and improve a brand’s value proposition. Precisely, storytelling can help marketers cultivate deeper relationships with their target audiences.
Storytelling can also help to humanize a brand. It generally helps marketers connect with emotions and stories that inspire and leave a lasting impression on social media users. This lets your customers feel that you understand their needs and preferences. Storytelling can help a marketer create engaging posts that always seem to stand out and make sense to social media users.
- Create Engaging Posts
Marketing a brand on social media must be guided by a strategy. A social media strategy generally refers to your goals and objectives. It also details the pathway and actions that you will take to promote your brand on social networks. However, most of this happens through content creation and distribution.
Attractive social media posts can help a marketer attain goals effortlessly. They generally cultivate enthusiasm in your followers to always look forward to interacting with your brand. The best ways to distribute engaging content include focusing on videos and visuals with less text. Taking advantage of earned content like user-generated content, reviews, and testimonials. Following trends, leveraging hashtags and social media analytics.
- Track Performance
To effectively track the performance of your social media marketing efforts, you must leverage data and analytics. Things like social media analytics can offer actionable insights about the performance of your social media marketing strategy. Precisely, they help you understand the best-performing content forms on your page and possible trends to follow. As marketers, there is a range of marketing KPIs that must be monitored to gauge the effectiveness of a marketing strategy. Social media analytics can help marketers know the most reliable social networks for building a brand’s online presence. Or find better ways to create engaging content or repurpose it.
- Follow a Content Calendar
Content calendars are supportive tools for any social media marketing strategy. They precisely help a marketer align content distribution as per goals and trends. A content calendar can also serve as an effective medium of planning. It prevents a marketer from going off course in order to ensure long-term success for social media marketing efforts. Tools like Sprout Social, Zoho, and Hootsuite are excellent tools for planning and scheduling content. They also allow a marketer to manage multiple social platforms easily.
- Be Consistent
Consistency is very important when it comes to social media marketing. Your audience would surely love to interact with your brand on a daily basis. However, being consistent on social media will depend on your business type. Depending on your goals, you can choose to inform your audience when you will be posting in case you don’t wish to post on a daily basis. Also, decide on what content to post and what interests your audience more. Consistency helps more social users recognize your brand and stay loyal.
Bottom Line
Social media presents an incredible opportunity for marketers to enhance the popularity of their brands. However, it must be kept in mind that social media presence doesn’t guarantee a smooth pathway to the intended goals. Social platforms are crowded by many businesses and brands and this requires a certain level of professionalism. This piece details some of the best social media marketing tips that any business can leverage to grow its brand systematically on any social platform.
