Do you want to keep your business going for a long time? Consider a few ways you can collect data and how to use that data to make your business better.
1. Website Analytics
One of the best ways businesses can gather data is with website analytics. If you don’t have a website, you should. After you set up your site, you can connect it to Google Analytics to track how many people visit your site each day.
The tool also lets you track where those visitors live and how people find your site. Plus, you’ll even be able to tell which pages are the most popular. You can use that information to learn more about your audience and what content they like.
2. Website Cookies
Along with website analytics, you can install a tool to track cookies on your site. This will tell you about the activity of your visitors on and off of your site. Then, you can target ads to people who have visited your site but haven’t bought anything.
Now, you need to make sure you use this data ethically. You shouldn’t sell it to a third party. But you should be able to use it to help attract recurring visitors. That way, you won’t have to constantly get new people to come to your website.
3. Social Media Analytics
If you use social media to market your business, you should also gather data from those sites. Most platforms give business pages and accounts access to analytics. The data can show you how many people viewed your posts and interacted with you.
When you gather this type of data, you can figure out how successful your social media marketing efforts are. Then, you can decide if you need to invest more time into a particular platform. On the other hand, the data will also tell you if a platform is a waste of your time.
4. Email Address Signups
You can also collect data when someone signs up for your email list. The data can include their email address and their first and last name. As you send emails, you can track how many people open them and click on the links inside.
This can help you determine how effective your email marketing strategy is. For example, if you don’t get very many opens, you may need to adjust your subject line. But if you don’t get many clicks, you might need to change how you write the emails to encourage more clicks.
5. Customer Surveys
After someone buys something, send them a copy of a survey to their email or through text. The survey can include questions about their experience and if they’d buy from you again. Collecting surveys from customers can then help you improve the sales process and user experience.
Be sure to have a professional help with survey data analysis. Then, you can use the results of the survey to make your business better. While you can review the data yourself, you may not know what to look for. Having a professional on board will help you focus on the most important survey answers.
6. Employee Surveys
You can also gather data by surveying your employees. Ask the workers how they feel about their jobs and the company overall. Consider if people feel like they can reach their goals at work or if something is holding them back. Don’t be afraid to have people go into detail.
As you review the surveys, take those answers seriously. Then, you can make sure your company is a place where people want to work. If multiple responses include the same problems, you can even address those issues to make the office better for everyone. And you can improve how your business operates to help customers.
When you have a business, you have to do a lot. But if you want your business to succeed and last a long time, you need to collect and review data.
