5 Reasons for Netflix Popularity
Do you remember the days of renting movies from the local video store? Remember paying little charges for late fees or because you forgot to rewind a VHS tape? While there was something to be said for strolling leisurely through the racks of titles and images, an argument could be made that the efficiency that Netflix has introduced into the realm of movie rentals and the ease with which its customers can now engage their services was a brilliant business move.
1. Netflix Introduced Streaming Services
Netflix is a remarkably successful example of a business that created disruption through technology. Rather like cloud native computing, Netflix’s business model approached the market to offer its customers something modern and dynamic. They became a hybrid of themselves, offering DVDs that shipped straight into viewers’ homes before finally offering them a platform in which the need for physical DVDs was rendered moot, as viewers could simply scroll through hundreds of titles before choosing and watching their favorites.
2. Netflix Has An Enormous Catalog
The cliche would be that Netflix has pretty much every movie, television program, documentary or musical that you can imagine. Actually, it’s pretty close to the truth. Netflix might not have every single title out there, but they have loads available in an instant on the virtual platform. Periodically, they add and take away from the online buffet-style selection.
3. Netflix Gives Customers What They Want
Netflix seemingly gave customers all that they wanted and removed barriers to that process. Today, instead of driving out to a brick and mortar store to rent a movie during its hours of operations, you can simply turn on your television set, or any digital device, and access Netflix’s site through any number of digital media players.
Customers need not worry about returning a movie on time, or taking the late fee because they couldn’t find the time to watch the movie. They are now able to stop a movie at any point, for as long as they need, and when they get back to the site and click on the movie, it’ll give them the option of resuming where they left off or of starting at the beginning.
Further, Netflix offers different categories and uses algorithms to select titles that the viewer may enjoy, based on previous titles watched. It features programming from all over the world, complete with loglines for each and information on the actors and directors involved, including other projects that they have been involved in. Some or all of these other titles are certainly within Netflix’s vast catalog.
4. Netflix Has Original Content
Netflix creates its own original content and fills it with known and unknown stars from the television and movie industry. This original content generally receives favorable reviews from fans and critics alike, and it speaks to a business that is growing into things that it may not have perceived in itself when it first began sending out DVDs through the mail.
5. Researched Success
If there is one salient feature of Netflix’s success besides its vision, it is that it researches how best to serve its customers. It recognizes peoples’ desires, for instance, to try it for free before subscribing. It knows, too, that people will sometimes want to watch content when they are not online, so it offers downloadable content for this purpose.
Conclusion
Netflix truly revolutionized the way in which people watch movies and television. The term binge-watch was coined because Netflix put up all of people’s favorite television shows and allowed them to watch one after the other until whole seasons were finished. It streamlined the process and now offers its customers premium quality service with all the benefits of getting what they want without so much as leaving the living room.
