There is no doubt that good design attracts, and so do brands that invest in design services. If we talk about the digital world, it is all about design aesthetics. There are millions of brands on digital competing against each other for dominance, and the ones who do shine are those who take their design seriously.
As a brand that relies heavily on the digital medium, you need to invest heavily in design services because it is how you present yourself online matters the most. Design is a non-verbal communication that speaks volumes for your brand’s image and has the tendency of hooking every eye that sets upon it.
This article will tell you the essential design services that every startup should invest in right away if they haven’t already.
Logo Design Service
A logo is the symbolic representation of your brand. Many startups ignore the core importance of a logo design and compromise it by hiring amateur design services.
A logo is a branding material that will stay with your company for many years to come; therefore, it is wise to invest a decent amount so that your logo can impress the digital audience. A generic looking logo can’t represent your brand and will miserably fail to impact the digital world.
Logo design requires designing skills and the art of understanding the core values of a company that only a professional design agency can provide you. Logo design is usually the first step towards your branding journey, and definitely, you don’t want your step to be the wrong one.
Companies that invest in their logos create a long-lasting impact on the audience, making a brand with high recall value.
Branding Service
Design plays a vital role in boosting your company branding. There are millions of brands out there; it is necessary for a brand to have a unique identity that can create a strong brand image. Though there is a lot more than just designing that goes into branding, designing is responsible for the visual appeal, which is the most important aspect of the branding process.
Your entire marketing collaterals, from a business card to a billboard, come under branding. Successful branding can give a personality to your brand that appeals to the target audience.
A company that is consistent with its branding efforts can change the perception of the masses and becomes a story that unfolds across every consumer touchpoint. Branding visually communicates what your brand stands for, its core values, and the vision behind its creation. Therefore, we suggest hiring a design agency that can do justice to your company branding.
Web Design Service
Website is the most important digital asset of a brand; it is a digital headquarters that needs to be perfect. A web page adds a ton of credibility to your online business.
Many startups neglect their websites and just get a generic-looking website designed for a formality. According to the stats, there are 1,196,298,727 websites as of September 2020. The days are gone when websites were considered a luxury; now, they have become necessary without which an online business can’t survive without. Therefore, the website design should be taken seriously because the brands that take it lightly pay a heavy price.
User Interface Design
Frank Chimero, an independent designer, says:
People ignore design that ignores people.
An appealing design layout is one of the main reasons why websites are able to generate traffic. An aesthetically designed website not only appeals but also adds credibility and trust.
A beautifully designed website attracts attention and draws potential prospects into loyal customers. Only a web page that is designed after thorough reasoning will generate high ROI; otherwise, a generic-looking design will make the user go to another website, which is just a click away.
User Experience Design
According to Steve Jobs:
Design is not just what it looks like and feels like. Design is how it works.
A website not only depends on the design aesthetics but also the usability of the entire web page layout. A website with hooking visuals will fail if the design is not backed by a smooth website user experience. Therefore, you need to hire a reputable design service that can equip your website with the best of both worlds.
Social Media Design
Social media marketing has become the next big thing in the digital world. Facebook alone has about 2.7 billion active users. According to the stats, there are around 7 million advertisers on Facebook. Therefore, if you need to have a strong presence on social media, then you need to take your design gamer to another level.
Social media allows consumers to interact with their favorite brands on a personal level. People like to connect and engage with the brand they follow on social media. Poorly designed posts will ruin your social media presence and also damage your brand equity.
Big brands hire professional marketing agencies that take care of their social media pages, as every social media has a different design requirement and can only be handled by professional graphic designers.
Moreover, a team of professional creatives must handle the design of a brand because an amateur freelancer can destroy the design consistency, confusing your target audience.
Wrapping Up!
Design is the modern sign language that every startup needs to adapt if they want to compete with the leading global brands. At the end of the day, design makes your brand look alive, modern, and classy. Giving gigantic organizations a run for their money is only possible if you invest wholeheartedly in your brand design.
As a brand manager, you need to understand that hiring competent design services is not an expense; rather, it is an investment that will help your brand grow to new heights. Always remember a brand that ignores design is ignored by the audience.
