After the preliminary matters of finding a subject matter, actually writing, finding a book printing service and an agent, etc – marketing is the next big thing, digital marketing to be exact, now the primary type of marketing.
With over a billion active users and the power of booktok, one of the most effective ways to market any book digitally is with TikTok. So here are 3 ways to market a fitness book on TikTok.
Post Videos Demonstrating Workouts from the Book
TikTok is a platform that thrives on visual content, and what better way to promote a fitness book than by demonstrating the workouts in the book? Short, engaging videos showcasing different workouts from your book to the tune of popular TikTok music, is sure to gain attention.
It’s a good idea to begin your video with an attention-grabbing hook, such as “Get ready to burn fat with one simple workout” and end with a call to action, encouraging viewers to check out your fitness book for more great workouts.
Then, when choosing popular TikTok music for your videos, you want to choose upbeat, energetic music that matches the tempo of the workout you’re demonstrating. Consider using songs that are associated with fitness or exercise.
Collaborate with Fitness Influencers
Influencers have a lot of power on TikTok so that partnering with an influencer typically means tapping into their audience and reaching a new group of potential readers who may be interested in your fitness book.
Keep in mind that the key is to opt for influencers whose audience aligns with your target market and who share similar values and interests with your brand. You should also look at not just follower count but also engagement rate.
Then, reach out as soon as possible. In lieu of money, you could also offer to send them a free copy of your fitness book in exchange for a video review or ask them to create a sponsored post promoting your book to their followers in exchange for free workout lessons.
Share Behind-the-scenes Content
Some of the most popular TikTok accounts are accounts that get personal because people will always respond to authentic and relatable content.
One of the best ways to be authentic and relatable to promote a fitness book is by sharing behind-the-scenes content. Giving your followers a sneak peek into your creative process and the work that goes into creating a fitness book, means building trust and establishing yourself as an authority in your niche in a way that will ultimately drive sales.
When sharing behind-the-scenes content, you want to also be informative and add value as much as possible.
With its massive user base and emphasis on visual content, TikTok offers a unique opportunity for authors to showcase their expertise and market their books in a creative and engaging way. Posting short and engaging video content, partnering with fitness influencers, and sharing behind-the-scenes content are just a few ways to get your book in front of a larger audience.
