Artificial intelligence will change everything we do in advertising and marketing, but not the way we think. The truth is that RPA software and intelligent machine learning can give companies and agencies the opportunity to offer customers exceptional experiences. The kind of campaigns that emotionally move the customer.
Because that is the key to a loyal customer base. The people who keep coming back because they know on a gut level that a company understands them. Steve Jobs saw this after a calligraphy class inspired his design for the legendary Mac fonts. Creativity and intelligent automation seem to be the most distant concepts, but are actually closely related. Just Like Good friday images.
We are currently drowning in a sea of ??data. This data contains valuable information about customer preferences, their likes and dislikes. The key to something that consumers really want. Even giants like holding companies use a lot of resources to break the numbers.
Combining AI with creativity can open up a whole new field for marketing and advertising. There are three ways this can take shape, and they are all interconnected.
Targeted Experiences – Adding AI to the marketing mix opens up a whole new category in the funnel. This means curated experiences for every type of customer in the market. Capture millennials and baby boomers in the same campaign and get powerful messages that appeal to every group. This is not tomorrow’s stuff. Many agencies are already using AI technologies to their advantage and produce creative things that work at all levels. According to Entrepreneur, AI will help companies address customers more precisely and place budget dollars where they belong. Go On, Get Your The Best Gossip Out.
Tighter budgets – The analytical power of AI software will help you solve one of the oldest problems in advertising. Funding campaigns that increase ROI and help companies take calculated risks that pay off. Marketing and creative want budgets to be higher, and companies want to cut costs. There is no “right” or “wrong” party here. A lot of the advertising is trial and error, but that means wasting money. However, when companies and government agencies use intelligent machine learning software to analyze customer data, many guesswork is lost. This creates a positive feedback loop in which money can flow for the projects that need it and to build richer marketing experiences.
A combination of creatives and data – every marketing manager who deserves it knows that the best creatives are made possible by data and analysis. Machine learning algorithms reinforce this symbiosis. They perform complex functions without affecting the customer experience. This gives creative teams quick feedback so companies have time to change their approach and become agile. Instead of waiting for the analysis to determine whether a campaign is well received, companies can achieve results in almost real time with MLAs. Next To The Breast, A Fast Company is The Best.
Don Draper would have killed for the kind of value that AI can make creative. It’s a chance to leave the guesswork behind and run more effective campaigns. Whether you like it or not, advertising and marketing are just one of the many areas where AI will change.
